Blog - Brand chemistry

Here’s what went down at our latest HubSpot User Group in Adelaide

8 marketing trends to look out for in 2019

How to create a website Pillar Page

5 ways to make use of the holiday downtime to improve your website

Persona Re-Evaluation: the Why, the How and the When

How much does a content marketing agency cost?

6 lessons learned from 3 b2b tech startup entrepreneurs

7 examples of b2b content that's brilliant, not boring

Slides from Adelaide's HubSpot User Group!

What they didn't teach you at Uni about b2b marketing

6 key takeaways from the State of Inbound 2018

4 steps to creating marketing videos as a team

3 things you need to know about marketing to Generation Z

How to measure the success of your paid social media campaigns

A b2b marketer’s guide to social media marketing

Stakeholder management tips for b2b marketers

What kind of marketing agency do you need?

The best worst stock photos we’ve stumbled upon

The rise of the outsourced CMO: 7 reasons it might be for you

What is GDPR and how does it affect Australian marketers?

KPIs vs. marketing metrics: What’s the difference?

In house or agency marketing: What happens when you should have outsourced?

Why growth-driven design beats traditional website design hands down

Facebook data breach: what does it mean for advertisers?

HubSpot new traffic analytics tool: what you need to know

What is the role of your website in inbound marketing?

5 common business challenges all b2b marketing managers face

5 b2b social media fails that are destroying your lead goal

How to fail gloriously at inbound marketing

How HubSpot sunsetting the keyword tool will impact your marketing strategy

5 marketing reporting best practices

Marketing for industrial companies: 3 big challenges (and how to overcome them)

Our pick of the 10 best books to read in your down time

9 reasons you should care about your b2b social media marketing

Five must-have marketing resolutions for 2018

A pocket guide to growth hacking strategies

How sustainable is b2b content marketing?

Fundamentals of AI in marketing

4 stellar partnership marketing ideas for professional services

5 questions to ask when choosing a marketing automation platform

Brave new world: AI and machine learning in marketing

The challenges of marketing for an IT consultancy – and how to overcome them

The best tech startup networking events in Australia

How to gain more market share – fast

The 5 most rookie content marketing mistakes

Why you definitely shouldn’t hire an intern to do your social media

The biggest content marketing challenges for professional services firms (and how to solve them)

A b2b marketer's guide to online dating

HubSpot subscription options: How to choose the right level for your business

In-house vs. outsourced marketing: which is best for professional services?

5 must-have skills of every successful marketing team

Demand generation: what, why and how?

Demystifying the latest Google algorithm updates, and their impact on your content marketing

Rescue your blog: 3 b2b blogging tips to drive leads

SEO 101: What is a keyword?

Looking to catch a big fish or two? ABM might be the bait you need

3 common mistakes to avoid when setting up a marketing automation platform

Don’t leave your LinkedIn marketing to flounder: 5 quick tips to spruce up your company page

Let’s start at the very beginning: 5 things to consider when starting a b2b blog

To bot or not: can Facebook Messenger bots work for B2B?

5 signs you’re overdue for a brand identity refresh

3 super-smart ways to invest the rest of your marketing budget before June 30

The silent killer: how to know if you’re suffering from executive isolation and what to do about it

Will video marketing kill written content in 2017?

Less Jane and Blanche, more Bette and Joan: how to improve Sales and Marketing alignment

Extend the olive branch -- how to generate better leads for Sales

Why animation is a must-have item in your UX strategy

Show your brand promise don’t tell: creating a consistent brand experience for your customers

3 top UX design trends to boost your conversions

3 A/B split tests to improve your LinkedIn ad performance

Small steps, giant payoff: How to apply continuous improvement to your website process

Want to improve your demo close rate? PART TWO: Nailing the demo

Want to improve your demo close rate? Part One: Make sure you talk to the right leads

Shine bright like a diamond: How you can be a thought leader in the tech space

How to capitalise on the top 10 content marketing predictions of 2017

No tumbleweed here: 5 ways to build a successful LinkedIn group

Take 2: 9 obnoxious jargon examples you need to expel from your vocabulary

How to develop and implement a Service Level Agreement (and align marketing and sales)

In perfect harmony: How to maintain b2b brand consistency across departments

Position your b2b tech business for growth (or find your hotdog in a sea of princesses)

Feeding the content monster: How cheap content writers are costing you

Avoid these mistakes and love your marketing automation

4 things to do before you hire a marketer for your technology business

The benefits of using data visualisation in marketing

The big b2b brand bamboozler: corporate or product branding?

Champion or couch potato? How to succeed at inbound marketing

Why just hiring in-house marketing is not enough

Beware the shortcut: 4 unethical marketing practices you should avoid

Bc Lab Report: September’s b2b inbound marketing round-up

How to write homepage copy that converts

What The Bachelor can teach us about inbound marketing

3 best social media channels for b2b tech companies

5 must-do digital marketing courses that won’t bust your budget

Bc Lab Report: July and August's b2b inbound marketing round-up

Gateway or roadblock: Are your landing pages killing your conversion rates?

9 examples of tech jargon that must be stopped

4 key steps to a successful client-agency relationship

Icon: 3 secrets to make your b2b software bigger than Madonna

Are you capsizing your business? Avoid the 3 marketing mistakes b2b software companies make

8 secrets to designing viral infographics

Bc Lab Report: June’s b2b inbound marketing round-up

How to use LinkedIn Sponsored Updates for lead generation

7 essential tips to communicate with your graphic designer

Eureka! 4 ways b2b companies can be inspired by b2c

Quiz: Which archetype is your brand?

Unlock your SEO: 6 keys for inbound marketing beginners

New Year, new you: Why the EOFY is a good time to invest in marketing technology

Content Mapping the Wizard of Oz way - how to map content to buyer personas and buying stages

Evolve your digital marketing program from operational to experiential

How to boost your inbound marketing strategy for the new financial year

Snapshot from CeBIT: The 7 Global megatrends according to Dr Stefan Hajkowicz

Quick wins: the best ways to spend your remaining budget before EOFY

On point: 3 b2b tech companies who are slaying this inbound marketing gig

Bc Lab Report: May’s b2b inbound marketing round-up

Why you need to hire an inbound marketing agency to complete your buyer personas

Swipe right, part two: How to get to the next base with your leads

Shades of grey: 4 types of social media influencers and what they should be disclosing

Swipe right, part one: Why it's important to find the best leads (not the most leads)

5 web design best practices for tech companies

How to design product pages that convert

Communication breakdown: Why IT and marketing must learn to work together

Bc Lab Report: April’s b2b inbound marketing round-up

B2b technology companies and inbound marketing – a match made in heaven

5 signs you need marketing help for your software company

The good, the bad and the ugly: How to use social media for customer service

Blurred lines: Why social media influencers must disclose their brand relationships

10 things your tech competitors can teach you about web design

How software companies can use inbound marketing to keep their customers happy

How inbound marketing (not bed bugs) can help scale your tech business quickly

3 awesome bottom of the funnel tactics to boost your software sales

3 ways tech companies are killing it with unique b2b content

How to generate SaaS leads using social media

March Bc Lab Report: b2b inbound marketing trends

It’s not me, it’s you: 3 reasons why your b2b marketing isn't working

Busted! 3 big myths about b2b marketing

Writing an ebook: 10 tips to inject your brand's personality

How to create incredible post-purchase relationships with your customers

How to communicate #likeapro: the power of social media in inbound marketing

A 4-step plan to invigorate your b2b content

What makes a good story? 3 examples of inspiring B2B storytelling

How to create an internal editorial style guide for your inbound marketing strategy

The difference between brand personas and buyer personas

It’s not them, it’s you: Why people unfollow you on social media

The power of conceptual image graphic design for successful inbound marketing

How to use Facebook Reactions (and how NOT to use them)

Brand strategy: Turning customers into advocates

The brand halo effect: How becoming a known expert can impact your marketing

Bc Lab Report: February’s b2b inbound marketing round-up

3 professional services companies nailing their inbound marketing strategy

You're covered! How to implement a b2b PR strategy into your inbound marketing mix

Why inbound marketing in the new b2b brand

3 reasons why professional services firms need an inbound marketing strategy

To guest blog or not to guest blog: there is no question

The marketing professional’s guide to choosing the right inbound agency

Why you should consider a retainer model for your b2b inbound marketing

The Ultimate Pop Culturalist's Guide to Digital Marketing

CX and UX: the terrible case of mistaken identity

The 2016 b2b smart marketer's guide to inbound success

Content marketing vs inbound marketing vs native advertising - what’s the difference?

How the right technology can improve sales and marketing alignment

4 essential reasons why you need to start planning your marketing strategy

Marketing automation, CRMs, integration - why you need it and what level of investment makes business sense?

Let's talk about inbound marketing metrics and ROI - do you understand the value of your activity?

5 creative ways to repurpose your existing inbound content

Are you stuck with the wrong marketing automation technology? Top tips to help you get out!

Why inbound marketers should talk about UX

5 b2b tech companies nailing content marketing

5 reasons why your business blog isn’t working hard enough

Don't know what to write about? Your brand archetype has the answer

How to use SlideShare to improve your content marketing

Brand and culture: the foundations of a well-loved business

How to use Pinterest for b2b marketing

5 things you need to know before choosing a marketing automation software

Top 3 mistakes b2b marketers make (and how to avoid them)

How to measure content marketing ROI

Why b2b companies should use social media

How to build brand identity with brand archetypes

3 things marketers need to know about mobile marketing

How to use Twitter for business: A beginner's guide

Funkadelic, Virgin and Victoria's Secret: What b2b can learn from b2c about customer-centric branding

How to use LinkedIn in your b2b content marketing strategy

6 things to consider before redesigning your b2b website

6 steps to creating viral content

How to choose the right social media channels for your business

Building a brand strategy? Don’t start until you’ve read this!

5 reasons why you need to know your brand archetype

Nokia vs Samsung: why magician brands always win

How to build websites that convert

8 things to avoid when naming a b2b brand

11 ingredients for a great b2b brand brief

10 metrics that measure the effectiveness of your digital marketing strategy

6 marketing books to curl up with this winter

How to develop content marketing strategy that converts

3 crucial steps that will lead to a compelling brand positioning strategy

How and when to give effective feedback to your creative agency

Using Online PR to increase awareness for your business

Suffering from analysis paralysis? Human-friendly analytics is the answer

Learn how lead scoring can benefit both your Sales and Marketing teams

Have you kept up with Google's mobile algorithm changes?

Get your content in front of the right people, with Content Discovery Platforms

How to optimise your website for online lead generation and inbound marketing success

How to deliver the right content at the right time, with Marketing Automation

Using direct marketing for client acquisition

Boost your landing page conversion rate using on-page optimisation

How to improve your Google PageSpeed Insights

How to ask for new business referrals

11 must-have online marketing tools for digital marketing strategies [infographic]

The benefits of online customer reviews for your business

Quicker content creation through curation

3 tips to get more value from your social media marketing strategy

Kickstart your creativity with blog inspiration tools

The 3 phrases that will grab your decision-maker’s attention

Optimise your inbound marketing campaign performance

8 b2b marketing trends that will shape 2015 (part 2)

8 b2b marketing trends that will shape 2015 (part 1)

How to plan digital marketing projects strategically

Trends in b2b lead generation

Rebranding strategy: does your brand need a makeover?

The power of b2b email marketing

Content promotion: Why creating content is only half the battle

The PPC vs SEO showdown: what wins out in lead generation?

Email marketing a/b testing ideas: how it can improve your results

Paid, owned and earned: Enter the era of converged media

Leverage your brand through an influencer marketing strategy

Going viral: 3 successful b2b social media campaigns

How to create effective content for b2b lead nurturing

3 lessons from the CMI b2b content marketing report

Crowdsourcing B2B content: tap into the power of community

5 tips to running a successful b2b marketing events

How to build brand trust online

A journalist's guide to writing branded content

Make profit not war: aligning marketing and sales

Increase your marketing conversion rate using color psychology

How to plan your content distribution

A runner’s guide to internal stakeholder engagement

How to select the perfect fonts for your brand

5 steps to choosing images for your website and your brand

Bold not boring: 5 creative b2b marketing campaigns

What MasterChef can teach you about b2b marketing

How it's done: social media engagement metrics

Do your clients care about your brand message?

How to make the most of b2b event marketing

Rules of engagement: Getting your b2b company's social media plan ready

Decision-making on the go: b2b mobile marketing

How content can improve your google ranking

Don't get stuck in the unhappy valley: increase conversion rates by connecting b2b customers to brands

B2b in the age of customer-centric marketing

3 strategies b2b marketers can learn form Gatorade's brand repositioning

The new Top Level Domains and what they will mean for your brand

Everybody loves a good makeover: Supercharge your LinkedIn company page

How to use social media automation without turning it into a #fail

How to use slideshare for b2b marketing

B2b digital marketing metrics: how do you measure up?

How to work with a marketing agency (and get more out of them), part 2

How to work with a marketing agency (and get more out of them), part 1

Facebook finally gets serious for b2b marketing

Do you know how to use LinkedIn for your business?

Web design trends: our 2014 wishlist

How to work with a graphic designer: 9 steps to harmony

3 of the most important Google Analytics reports

Flux capacitors and why you need a b2b marketing agency

Brand chemistry's 'Creative b2b marketing campaigns' awards

A story of b2b lead generation awesomeness

Top tips to increase your b2b email open rates

B2b branding: 3 New Year’s resolutions for b2b marketers

3 b2b marketing trends that will rule in 2014

Guest content: Aligning marketing and sales. Yes, it can't not happen!

[Infographic] The Brand chemistry Glossary Of Brand Terms

Brand strategy: Untangling five of the most common misconceptions for brand-building success

B2b still not ready for a social media strategy? 87% of marketers disagree

3 questions you need to ask yourself before outsourcing your marketing

LinkedIn PPC: how to make it earn its keep

B2b brands uninspiring? Think again!

Three of today's marketing automation software players: Marketing Automation Defined (Part 2)

Now your leads can be better qualified than ever before! Marketing Automation Defined (Part 1)

Should you hire a marketing agency and how to determine what you need from them

Navigating SEO in 2013

Business outgrown your brand? Here’s what you can do about it.

5 signs your b2b business is ready for content marketing

What is responsive web design and why it is the latest digital must-have

How to ask for new business referrals

Spotlight on Google Remarketing

5 signs you’ve outgrown your marketing agency

How to customise your content for different social media channels

The new Google purchasing study and what it means for your b2b lead generation strategies

7 ways to make sure you know your customers

3 things ALL strong b2b brands have in common

Facebook for businesses: metrics that matter

3 brands that nailed their b2b social media strategy

The News on Google News

How Brand Champions can make or break your brand

5 content marketing essentials to make content king AND serve you

Buyer personas: the first step to landing your dream client

Failed marketing strategies: Why yours isn't bringing home the bacon

Why b2b branding ought to be left to the experts

B2b brand spotlight: 4 of the best b2b brands and why

DIY marketing: No marketing team? No problem.

How to avoid a brand strategy disaster

Marketing strategies for a fast growing business

The secret to creative b2b marketing campaigns

The beginners guide to big data

Dynamic keyword insertion: How, why and when to use them

How to ensure b2b Social Media works for your brand, not against it

The best b2b marketing campaigns of 2012

5 easy tips to optimise your PPC mobile strategy

Is your b2b brand walking the walk?

Secrets of great sales people

4 practical ways in which social selling can cut down your sales cycles

Should a mobile site should be top of your 2013 wish-list?

How to adapt your b2b marketing and survive in 2013

How to write a case study in 7 easy steps

How to audit a website and why you should do them regularly

Positioning vs branding: what’s the difference?

Bc Review: Skype in the Workspace

B2b social media tools: Just listen and you will learn

So whats the difference between b2b and b2c marketing?

b2b marketing trends of 2011-2012

Why you should use webinars in your marketing (part 2)

Why you should use webinars in your marketing (part 1)

Direct mail marketing is still alive and kicking

Our top 4 social media listening tools

How to write a press release that will get you cut through

B2b social media: Take your lead from your audience

5 ways to find real trade show leads

How to create an email signature that earns its keep

Why you need a mobile site for your business

10 things to look for in a b2b marketing agency

SEO vs PPC: Which should you do first?

How to get your b2b sales flowing

Getting past gatekeepers with Seth Godin's hierarchy of b2b needs

How to increase website traffic in 15 minutes

Avoiding the ugly cousins: Blog guilt and writers block

How to use your buy cycle to create your sales process

Trial-and-measure marketing campaigns are the key to success

Brand Chemistry – The Alchemist