So, you’ve heard the buzz about HubSpot—maybe from a business pal, a podcast, or that one enthusiastic colleague who can't stop talking about CRMs at lunch. You’re ready to dive in and turbocharge your business, but wait—how much will this cost? Well, lucky for you, as an award-winning HubSpot agency, we’re here to break down HubSpot pricing in a way that won’t leave you more muddled than a lime in a caipirinha.
Whether you’re a budget-conscious startup or an enterprise with a bit more wiggle room, let’s unravel the mystery of HubSpot's pricing model together. Spoiler alert: It’s not as complicated as it looks (once you know where to look).
HubSpot pricing 101: The basics
First things first: HubSpot is like a Swiss Army knife for businesses, offering a toolkit complete with features to help you manage everything from marketing to sales, customer service to content management. But, unlike that trusty pocket knife, HubSpot isn’t a one-size-fits-all deal.
HubSpot’s pricing model is more like a fancy hotel buffet spread. You’ve got your basic offerings (the free bread), your mid-tier options (if you want a little more on your plate), and then there’s the top-shelf premium (where the lobster tails live).
In short, you’ll be paying based on what you need, and how much of it you want. The six main Hubs—Marketing, Sales, Service, Content, Commerce and Operations—are each priced separately. So, if you’re the type who likes to cherry-pick your software solutions, HubSpot has you covered.
The Hubs: What are you really paying for?
Now, let’s talk Hubs. HubSpot’s six core Hubs each cater to a different part of your business, and the pricing reflects the depth of features they offer. Here’s the lowdown:
- Marketing Hub: Your go-to for lead generation and nurturing. Pricing scales with your contact list, starting at Free and going up to Starter, Professional, and Enterprise. Get tools like email marketing and social scheduling to grow your audience and keep them engaged.
- Sales Hub: Supercharge your sales with deal tracking, follow-up automation, and pipeline management. Starting at Free, you can scale up through Starter, Professional, and Enterprise tiers. It’s your sales team’s best friend—minus the awkward small talk.
- Service Hub: For businesses serious about customer support, Service Hub offers ticketing, live chat, and knowledge base features. Start for Free, and upgrade for deeper analytics and automation. Happy customers? Yes, please!
- Content Hub: Centralise and manage all your content in one place. From your website and blog to video and everything in between, Content Hub helps you create and distribute efficiently. Pricing starts at Free, with more advanced features available in Starter, Professional, and Enterprise plans.
- Operations Hub: Keep your systems in sync with Operations Hub. Automate tasks, clean up processes and ensure your apps play nicely together. It starts at Free, scaling up through Starter, Professional, and Enterprise as your needs grow.
- Commerce Hub: Selling online? Commerce Hub integrates with the rest of HubSpot to help you manage payments, track orders, and optimise the shopping experience. Start at Free, with higher tiers unlocking more advanced e-commerce features.
Pricing tiers: Free to Enterprise, what’s the damage?
HubSpot’s pricing is built around its four tiers: Free, Starter, Professional, and Enterprise. Here's what you can expect at each level:
- Free: HubSpot offers a surprisingly robust free tier that gives you access to basic features. It's perfect for small businesses and startups who want to get their feet wet without committing cash upfront.
- Starter: This tier usually starts at around AUD $29 per month per user. It’s ideal for small businesses ready to step up their game, with features like email marketing, basic reporting, and a little automation.
- Professional: If you need more muscle, Professional is where things start to get serious, with prices kicking off around AUD $648 per month (Content Hub) or AUD $126 per seat (Sales Hub) . Here, you’re looking at advanced features like custom reporting, team management, and more in-depth automation.
- Enterprise: The big guns. Enterprise pricing can run upwards of AUD $2,160+ per month (Content Hub) or AUD $220 per seat (Sales Hub), but it comes with all the bells and whistles—custom integrations, advanced reporting, and enough analytics to make your data nerds swoon.
Usage-based costs: A little fine print
Now, here’s where HubSpot throws in a bit of a curveball—usage-based costs. The main culprit here is contact-based pricing, particularly in the Marketing Hub. As your contact list grows, so will your bill.
Other costs can pop up too, like additional fees for extra marketing emails or adding extra custom properties. Check out the full list of add-ons and limit increases.
The takeaway? Plan ahead. If you expect your business to grow like a bean sprout on steroids, factor that into your budgeting.
How to choose the right HubSpot plan for your business
Choosing the right HubSpot plan is a bit like ordering pizza—you don’t want to end up with more (or less) than you need (although leftovers aren’t a bad thing when it comes to pizza). So, ask yourself:
- What are my business goals?
- How big is my team?
- How many contacts do I have or expect to have?
- Do I need every feature in the highest tier, or can I get by with fewer bells and whistles?
- Is pineapple ever okay on pizza?
Start small if you’re not sure—HubSpot’s scalability means you can always upgrade as your business grows.
The final word
HubSpot’s pricing might seem intimidating initially, but with some guidance, you can find the right plan to suit your needs and budget. Whether you’re a small business getting started with a free plan, or a growing enterprise ready to splurge on all the extras, HubSpot’s flexible pricing structure has something for everyone.
And hey, if you’re feeling overwhelmed, don’t worry—that’s where we come in. As a Platinum and accredited HubSpot partner, we’ve got the expertise to help you navigate the HubSpot maze, ensuring you get the most bang for your buck. So why not get in touch? Your HubSpot solution is just a conversation away.
Now that wasn’t so bad, was it? Consider yourself officially in the know about HubSpot pricing. Happy Hub-ing!
Brand chemistry has been a HubSpot agency since 2014. Our successful implementations have won us the Customer First award and a whole family of clients who are getting the best out of their HubSpot platforms.