Ever stared at your HubSpot platform, wishing it would just...do more of the work for you? Enter Breeze Copilot – HubSpot’s new AI companion and the backbone of its Breeze AI product suite - to level up your platform from powerful to practically magical. It's like having a barista who remembers your coffee order - if your barista knows HubSpot inside and out and is determined to make your life easier!
What is Breeze Copilot?
Breeze Copilot is an AI companion that lives right inside your HubSpot portal, ready to help you get more done with fewer clicks and way less head-scratching. All you need to do is select Copilot in the top right of your HubSpot portal - this will open a chat for you to start typing away!
What can Breeze Copilot do?
Similar to ChatGPT, Claude (our new favourite AI assistant) and other GPT models, Copilot can be prompted to complete specific tasks within your HubSpot portal. You can enter your own prompts or use the templates that HubSpot gives you - and there are some nifty ones to have in your toolkit:
- Generate: Need to create some content on the fly? Not to worry - Copilot can generate new content and optimise existing content. Most marketers will appreciate the ability to generate blog posts, outreach emails and knowledge base articles within seconds, but you can also use prompts to generate new workflows, craft elevator pitches and draft emails to reactivate leads. All this is based on the data in your HubSpot portal, so you can be confident that the output is much more tailored than your typical GPT.
- Summarise: About to jump on an impromptu call and need a quick summary of recent activity? Copilot has your back - you can summarise Contacts, Companies, Deals, Tickets and your own content with just a few prompts. You’ll be in the loop and ready to lead the meeting with confidence.
- Research: Research prompts are perfect to get under the hood of your HubSpot portal without digging around for days. Need to find contacts with a specific property? Or maybe you need to show previous engagements with a contact? You can do all of this through a prompt into Copilot - and you don’t even need to be in the correct Hub to make this happen. Cool, right?
- Reporting: We can spend a LOT of time creating reports - or we can prompt Copilot to generate one for us! You can even generate custom reports - this can be a big time saver and win back valuable hours to focus on more important things.
- Add an object: Just say the word, and Copilot will create objects for you - from new records to tasks, tickets and notes.
- HubSpot how-to: Need a quick refresher on how to do something in HubSpot? Get the answer you need straight in Copilot. You can even enquire about HubSpot Academy topics and courses if you need a more in-depth rundown.
- Prepare: Got a meeting on your calendar that you need to do some prep for? Copilot will quickly pull up the information you need from the Contact or Company record so you can get up to speed.
What does it mean for your business?
So, there’s a lot to unpack there… but there’s no doubt that Breeze Copilot is designed to make our day-to-day more productive. It even takes some of the more soul-crushing repetitive tasks off your plate to give you and your team more time to focus on what you do best: being creative, strategic and actually talking to your customers.
Larger organisations and enterprises
If you're running a larger operation, Breeze Copilot will operate almost like a secret weapon. It can help your sales team research prospects, prep for calls and digest CRM data faster than you can say "quarterly targets." Plus, it keeps getting smarter with every interaction, which means your customer service keeps automatically levelling up.
Small and medium businesses
Working with a leaner team? Breeze Copilot is like hiring a whole department without the overheads. It helps with everything, from content creation to channel management, letting you punch above your weight class without breaking the bank.
How much does Breeze Copilot cost?
Here’s some good news for you - Breeze Copilot is actually free right now for all HubSpot users. However, your ability to complete certain prompts will depend on your subscription. For example, if you’re just using HubSpot as a CRM or a sales tool, you (unfortunately) won’t be able to generate things like blog posts or landing pages.
But back to the good news: this means that Copilot scales with your HubSpot subscription, offering what you need as your business grows. If you are finding that you want to leverage more of the generative features, for example, it may be a sign that you need to review your HubSpot subscription.
Let's face it – work is complicated enough without having to juggle a million tasks manually. Breeze Copilot is here to be your second brain, your extra set of hands and your productivity prodigy, all rolled into one delightfully helpful package.
Welcome to the future of work – where "I don't have time for that" becomes "Breeze Copilot's got this."
Are you curious for more details? We speak HubSpot and business, so contact us to uncover how HubSpot’s new AI companion can help speed up and scale your marketing efforts.
Brand chemistry has been a HubSpot agency since 2014. Our successful implementations have won us the Customer First award and a whole family of clients who are getting the best out of their HubSpot platforms.