Well, HubSpot has gone and done it again. Just as GTM teams are drowning in a sea of disconnected tools, siloed data, complex customer journeys and shrinking budgets—voilà—HubSpot offers a solution. At this year’s INBOUND, HubSpot rolled out a shiny new toy: Breeze AI. *And the crowd goes wild*
4 min
By
Andrea Hoymann
Well, HubSpot has gone and done it again. Just as GTM teams are drowning in a sea of disconnected tools, siloed data, complex customer journeys and shrinking budgets—voilà—HubSpot offers a solution. At this year’s INBOUND, HubSpot rolled out a shiny new toy: Breeze AI. *And the crowd goes wild*
3 min
By
Andrea Hoymann
Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content.
5 min
By
Jess Zavolokin & Jonathon Shipton
Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....
3 min
By
Andrea Hoymann
AI is the talk of the town these days, and depending on what side of the fence you sit on, it’s either the bell of the ball or the death knell for all our jobs - especially in the marketing-verse.
1 min
By
Zoe Palmer
We are thrilled to announce that we’ve earned our HubSpot Onboarding Accreditation! That makes us one of only 20 Australian agencies to achieve this prestigious recognition. This accolade demonstrates our company-wide expertise across the HubSpot ecosystem and our high-quality service as a...
4 min
By
Andrea Hoymann
Artificial intelligence (AI) is a powerful tool that can help to automate repetitive tasks and streamline content production. However, “with great power comes great responsibility” - and businesses must have a robust AI policy in place to use AI for marketing effectively and ethically.
4 min
By
Andrea Hoymann
Artificial intelligence (AI) continues to redefine how we interact with technology. In early 2023, Google announced plans to supercharge its search engine with generative AI. This powerful new technology is intended to make it easier for users to understand a topic, discover new viewpoints, uncover...
5 min
By
Andrea Hoymann
If you have spent any time on social media lately - or the internet, for that matter - you’ve probably heard about a little invention called ChatGPT. Late last year, OpenAI launched the tool to the public, and the response has ranged from boundless enthusiasm to complete doom and gloom. Some have...
2 min
By
Zoe Palmer
There’s a lot of buzz and excitement swirling around at the moment about Machine Learning (ML) and Artificial Intelligence in marketing. Until recently, these phrases were the stuff futuristic Hollywood blockbuster dreams were made of, you know, like in iRobot, Alien and the Terminator trilogy.
5 min
By
Zoe Palmer
So you’re keen to get in on the b2b marketing automation platform action? And so you should be – marketing automation can be hugely beneficial in terms of streamlining all the fiddly processes that go into lead generation and management.
8 min
By
Zoe Palmer
In case you haven’t heard, the robots are coming after your job. In fact, according to Elon Musk, they may even bring about the end of human civilisation itself. In all this gloom and doom, it’s understandable that you might be somewhat wary of artificial intelligence (AI) or machine learning.
3 min
By
Zoe Palmer
So you’ve decided to get a marketing automation platform. Mazel tov! A marketing automation platform is a blessed addition to any company, giving you the power to automate many time-consuming and repetitive tasks, as well as measure the results.