Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....
Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer service reps, and poorly designed chatbots are, unfortunately, all too often part of resolving an issue with technology and service providers. But it's...
Since the dawn of time when people bartered their way through society, the art of selling has been reactive and predicated on assumptions, rather than concrete facts about potential clientele. But this off-the-cuff approach doesn’t bode too well anymore, because clued-up customers are all too...
5 min By Zoe Palmer
In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales follow up on these leads within 24 hours and the teams consistently smash their quarterly KPIs and revenue goals.
4 min By Zoe Palmer
Advances in marketing technology and analytics have significantly increased our ability to design and perform truly targeted marketing. With access to powerful demographic, firmographic and behavioural data, we can now create brand personas and buyer personas based on specific segments of an...
6 min By Zoe Palmer
You may have been hearing rumblings about a mythical beast known as account-based marketing (ABM). Though it’s been around for a while (since the days of mad men, some would argue), it’s only recently started making waves.
4 min By Zoe Palmer
In many organisations, marketing and sales don’t play nicely together, and we frequently see some naughty blaming behaviours coming out when sales targets are not met. “We’re not getting enough leads,” or “The leads you’re sending are not qualified,” and “You’re not following up the leads we’re...
b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan, you’re basically shooting at targets in the dark!
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
Wouldn’t it be good to see what your business really looks like to the outside world? And, more importantly, to your clients? Sourcing b2b customer testimonials is one of the best ways of finding out your business’ real strengths and weaknesses.
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