Brand chemistry helps b2b brands engage, acquire and retain customers, by creating deep, human connections that move customers along their buying journey.
We start by understanding the customer: who they are, what they want, and how we can help them achieve their goals. Then we use these insights to build a strategic, cohesive approach that combines brand, content and digital to deliver a 360’ brand experience that forms real, enduring connections with customers.
Whether you’re finding product-market fit, scaling or transforming your technology business, we can help. With over 12 years of helping software and tech businesses position, grow and build value in their organisation, we’ve built a bit of a specialism in this space. So talk to us first.
You have the content. We can help you leverage it to connect with your audience at scale. With content development, curation, repurposing and social techniques, your thought leadership can reach further than before, and deliver long-term promotional value for your business.
Brand chemistry's expertise in content development produced an excellent product that has been well-received by the procurement community and led to great results for us.
All effective marketing starts with a deep understanding of your best buyers. Uncover the triggers, needs, priorities and motivations and journeys that lead buyers to your site. Understand your buyers’ decision criteria. Make all of your marketing, sales and product decisions based on fact, not feeling.
Data-driven inbound marketing delivers predictable, scalable lead generation and revenue growth. Inbound, well-executed, will lure prospects to your site, then seamlessly serve them the personalised content that helps them make all the right decisions.
The only metric that really matters is revenue. Boost your growth by aligning marketing and sales goals, lead definitions and roles. Target niche markets with clever account-based marketing. Create only the sales sequences, tools and timing you need to smash your targets.
Transform complex ideas into beautiful, user-friendly experiences that inspire your prospects to become lifelong customers. Whether you’re launching a new brand or looking to lure your audience, your high-performing website can only be built on user data, iterating and improving as you go.
Hold your visitor’s attention for as long as you need to get your message across. For short-form content, this is hard enough. For long-form content, it requires a clever and considered approach to the persona, the content and the context.