Scaling b2b brands since 2006

Bc is a strategic b2b agency that defines, strengthens, and scales b2b brands.

Cut through the noise

If your story isn’t compelling, you’ll get lost in the noise. Craft a powerful narrative about who you are and what you do.

Connect with your audience

Showcase your knowledge, purpose, and offering to the right people, at the right time, in the right place. Attract the curious, convert the skeptics, and nurture the loyals for strong, enduring b2b brand performance.

Scale your b2b brand

Achieve exponential market growth in the right way. Activate your brand and optimise your revenue through marketing, sales, and service excellence for market domination. 


Software & Technology

Software &

Whether you’re seeking a strong product-market fit, growth marketing or marketing-led digital transformation, we are the b2b marketing agency to help. With over 17 years of experience helping software and technology businesses position, create demand and optimise sales, we’ve become specialists in this space. 

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Events, Media & Publishing

Events, Media &

You have the content. We can help you leverage it to connect with your audience at scale. With content development, curation, repurposing and organic distribution techniques, your thought leadership can reach further than before, driving revenue, and building long-term value for your business.

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Professional & Business Services

Professional &
Business Services

You are specialists in your field and you do important work. But how do you build your thought leadership position in the market to attract and retain customers? Together, we can make your offering more tangible, relevant, credible and visible to your most ideal clients. You deliver more of what you do best. We'll help you create demand.

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Stefan Gassner, Grosvenor

Brand chemistry's expertise in content development produced an excellent product that has been well-received by the procurement community and led to great results for us.



customer insight icon

Customer Intelligence 

All effective b2b marketing starts with a deep understanding of your best buyers. Uncover their triggers, needs, priorities, motivations and journeys that lead them to you. Understand your buyers’ decision criteria. Make all of your marketing, sales and product decisions based on fact, not feeling.

Set yourself apart


Excite and inspire your customers with what makes you special. Connect your purpose meaningfully with your prospects’ values, and be rewarded with enduring relationships. Great brands are alchemic blends of creativity and logic. Let us help you find yours. 

Build your business

Inbound Marketing

Data-driven inbound marketing delivers predictable, scalable lead generation and revenue growth. Inbound, well-executed, will attract the right prospects to your site, then seamlessly serve them the targeted, personalised content that helps them make all the right decisions.

Convey Trust

Content Marketing

Give your company a voice, so you can get involved in the conversations that influence and shape industry. Use compelling, relevant content in a flawless flow and clever cadence to engage your buyers, cultivating your relationships right throughout the buying journey.

Hit your mark

Sales Enablement

Revenue and profit are the only measures that really matter, at the end of the day. Boost both by aligning marketing and sales goals and targeting best-fit prospects. Target niche markets with clever account-based marketing. Create the sales sequences, tools and timing you need to smash your targets.

Your Survival Kit

Website UX and Design

Transform complex ideas into beautiful, user-friendly experiences that inspire your prospects to become lifelong customers. Whether you’re launching a new brand or looking to lure and convert your audience, your high-performing website can only be built on user data, iterating and improving as you go.

Feel fresh

Creative Design

Hold your visitor’s attention for as long as you need to get your message across. For short-form content, this is hard enough. For long-form content, it requires a clever and considered approach to the persona, the content and the context.

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HubSpot Services

HubSpot Services

Ready to get your b2b brand set up on HubSpot, but don't know where to start? With nine years' experience, enough implementations to be a Platinum partner, and the highest customer retention score in the APAC region, it's no wonder clients turn to Brand chemistry for HubSpot onboarding and ongoing services.

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How's your marketing funnel shaping up? Get a free assessment


If you're looking to get company-wide understanding of your b2b buyers and influencers, get in touch today.