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Alchemy for b2b brands

About us

Brand chemistry helps b2b brands engage, acquire and retain customers, by creating deep, human connections that move customers along their buying journey.

We start by understanding the customer: who they are, what they want, and how we can help them achieve their goals. Then we use these insights to build a strategic, cohesive approach that combines brand, content and digital to deliver a 360’ brand experience that forms real, enduring connections with customers.

Software & Technology

Whether you’re finding product-market fit, scaling or transforming your technology business, we can help. With over 12 years of helping software and tech businesses position, grow and build value in their organisation, we’ve built a bit of a specialism in this space. So talk to us first.

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Events, Media & Publishing

You have the content. We can help you leverage it to connect with your audience at scale. With content development, curation, repurposing and social techniques, your thought leadership can reach further than before, and deliver long-term promotional value for your business.

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Professional & Business Services

Billable hours are the currency of every professional services business. We work with services businesses like yours to make your services more tangible, targeted, credible and visible to your most ideal clients. You deliver more of what you do best.

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Brand chemistry's expertise in content development produced an excellent product that has been well-received by the procurement community and lead to great results for us.

DR STEFAN GASSNER, PRACTICE LEAD
PROCUREMENT, GROSVENOR MANAGEMENT CONSULTANTS

Services

Customer Insight

All effective marketing starts with a deep understanding of your best buyers. Uncover the triggers, needs, priorities and motivations and journeys that lead buyers to your site. Understand your buyers’ decision criteria. Make all of your marketing, sales and product decisions based on fact, not feeling.

Set yourself apart

Brand

Excite and inspire your customers with what makes you special. Connect your purpose meaningfully with your prospects’ values, and be rewarded with enduring relationships. Great brands are alchemic blends of creativity and logic.

Build your business

Inbound Marketing

Data-driven inbound marketing delivers predictable, scalable lead generation and revenue growth. Inbound, well-executed, will lure prospects to your site, then seamlessly serve them the personalised content that helps them make all the right decisions.

Convey Trust

Content Marketing

Give your company a voice, so you can get involved in the conversations that influence and shape industry. Use compelling, relevant content in a flawless flow and clever cadence to engage your buyers, cultivating your relationships right throughout the buying journey.

Hit your mark

Sales Enablement

The only metric that really matters is revenue. Boost your growth by aligning marketing and sales goals, lead definitions and roles. Target niche markets with clever account-based marketing. Create only the sales sequences, tools and timing you need to smash your targets.

Your Survival Kit

Website Design

Transform complex ideas into beautiful, user-friendly experiences that inspire your prospects to become lifelong customers. Whether you’re launching a new brand or looking to lure your audience, your high-performing website can only be built on user data, iterating and improving as you go.

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Creative Services

Hold your visitor’s attention for as long as you need to get your message across. For short-form content, this is hard enough. For long-form content, it requires a clever and considered approach to the persona, the content and the context.

Find out how

Training

Creative. Analytical. Technical. Strategic. Never before have you required such broad and deep skill base to attract, nurture and close new customers. Learn how to read your customer data and respond with the right approach, so you get bigger bang for your marketing buck.

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How's your marketing funnel shaping up? Take our test and find out!

 

If you're looking to get company-wide understanding of your b2b buyers and influencers, get in touch today.