Websites are like opinions – everyone has one, and the spectrum of usefulness is expansive.

A b2b website is successful if it is attracting, engaging and converting buyers, no matter what that conversion looks like. If you want yourwebsite to pull some power moves, you should be checking out HubSpot.

HubSpot’s Content Hub combines seamless CRM integration, user-friendly design tools, comprehensive marketing features, AI content tools and more. Let’s look at six reasons you should consider building a website with HubSpot.

1. Seamless CRM integration

One of the standout features of building a website with HubSpot is its seamless integration with HubSpot’s customer relationship management (CRM) system. This integration offers several key advantages:

  • CRM integration enables you to enhance your website’s functionality by enabling you to track customer interactions. This makes it easier to gain and use customer behaviour insights to structure and distribute personalised website content and interactions, improving your audience engagement.
  • Increase your productivity and save time on data entry. Instead of having to export data from your website and importing it to your CRM, automated integration does this for you, leaving you to focus on other things.
  • Never miss a prospect follow-up again with enhanced lead capture and management. Track and manage enquiries and leads won via your website efficiently and deliver standardised, consistent communication, boosting customer satisfaction and ensuring that no potential customer falls through the cracks.
Building a website with HubSpot not only delights customers, it’s also a great move for you as its owner

2. User-friendly design tools

HubSpot may be known for its industry-leading CRM, but it also delivers a premium website creation and management experience. Thanks to its intuitive design tools, building a website is made simple for everyone, from beginners to experienced developers wanting powerful features and customisation.

  • The drag-and-drop builder means you can easily create and customise web pages without needing extensive coding knowledge.
  • If you prefer a ready-made design, you’ll have access to a wide range of professionally designed templates and themes that can be customised to fit your brand’s aesthetic and requirements.
  • No matter what device your audience prefers to view your website, it will look great thanks to HubSpot’s built-in responsive design features, enhancing the user experience across desktops, tablets, and smartphones.
Everything looking good from the outside? Super! Now let’s see how HubSpot makes it easy to ensure your website is also working hard to spruik your business

3. Comprehensive marketing features

HubSpot websites are more than just a pretty face, boasting comprehensive marketing features. These features enable b2b businesses to execute effective marketing strategies that drive results. And with HubSpot’s new Content Hub offering exciting and powerful features, it’s never been easier to create quality content for all your channels. This is marketing prowess like you’ve never seen before!

  • You’ll never have to compromise quality for volume with HubSpot’s AI content generation solutions. You can now easily and quickly generate personalised content in your brand voice, and you can even have your content narrated or translated for your multilingual audience. Be still my content-loving heart!
  • Magic one piece of content into multiple mediums faster than Merlin with the Content Remix feature. Repurposing is essential to make the most of your content, but it can chew up valuable time. You can now convert between content formats quickly and put that time towards other tasks.

4. SEO and performance optimisation

Search engine optimisation (SEO) and website performance are critical for attracting and retaining visitors. HubSpot provides a suite of tools to help your b2b website rank higher and perform better.

  • Don’t just guess how to improve your website’s ranking! Receive actionable SEO recommendations to improve your site’s visibility on search engines.
  • Crush your KPIs with handy page performance insights. Easily monitor page load times, mobile usability, and other performance metrics to ensure an optimal user experience.
  • Data is power, and you can track website performance with built-in and detailed analytics, helping you understand visitor behaviour and refine your strategies.

5. Personalisation and automation

Generic is out, customisation is in. HubSpot excels at helping you deliver relevant content and improving operational efficiency through targeted content.

  • Deliver content made to order for our audience. HubSpot’s smart content features enable you to create personalised content based on visitor behaviour, lifecycle stage, and other criteria, enhancing engagement and conversion rates.
  • Automate to accelerate your workflows and repetitive tasks such as email follow-ups, lead nurturing, and data entry, freeing up time for your team to focus on strategic activities.
  • Your sales team will thank you for automated lead scoring based on audience interactions with your website and content, making it easier for them to prioritise high-potential prospects.
Effective b2b websites do more of the work for you, leading to more growth and revenue. As you win more business, HubSpot will support your upward trajectory.

6. Scalability and support

Your website should be able to easily scale through every stage of your b2b business progress. The HubSpot website builder ensures you have the tools and support necessary for expansion.

  • Choose from a variety of HubSpot subscriptions that cater to different business sizes and needs, allowing you to scale up as required.
  • No question is too big or small for HubSpot’s extensive resources. Access a wealth of information, including tutorials, best practices, and community forums, to help you make the most of the platform.
  • Burning the candle at both ends? Get 24/7 help from HubSpot’s reliable customer support, available around the clock to assist with any issues or questions you may have

Need a better b2b website? HubSpot has your back

Your website should be a point of pride for your b2b business, from how well it represents your brand to how it educates and funnels your audience towards conversions. By building your website with HubSpot, you make a decisive move to enhance your online presence and drive growth.

From seamless CRM integration and user-friendly design tools to comprehensive marketing features and robust SEO capabilities, HubSpot provides a comprehensive solution that meets the unique needs of b2b organisations. With its focus on personalisation, automation, scalability, and support, HubSpot is a valuable partner in your digital transformation journey.

Brand chemistry is a b2b marketing agency winning your customers' hearts and minds through inbound, brand, content, lead generation and digital strategy. Our marketing specialists achieve stellar results with the latest lead generation techniques.

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