MarTech b2b content marketing

A first look at the AI-powered HubSpot Content Hub

Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....

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Topic b2b content marketing MarTech b2b integrated marketing b2b agency b2b branding services b2b reporting b2b web design b2b customer insights b2b social media b2b paid social HubSpot onboarding b2b seo b2b ppc

b2b seo b2b ppc

1 min By Zoe Palmer

SEO vs PPC: Which is better first?

SEO vs PPC - which is better first? We know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the game, you might be surprised to learn that you’re better dabbling in PPC before leaping off the...