When you think of HubSpot, most people think of its famous CRM and inbound marketing solutions. And they’re right to do so! However, we strongly suggest you get reacquainted with what HubSpot can offer your b2b business these days. The HubSpot website builder is quickly earning raving fans for its ease of use, customisation options, integration capabilities, performance, and overall effectiveness for building and managing b2b websites.
This review evaluates these key features and considers whether having an all-in-one website and marketing platform is beneficial for company sales and growth. Let’s begin with a summary of what the HubSpot website builder is all about.
Overview of HubSpot website builder
When it comes to the HubSpot website builder, more is more. It is the centrepiece of HubSpot’s extensive content management system (CMS) suite. Users are spoiled for design, functionality, and marketing value-adds. It provides a versatile, user-friendly platform designed to help businesses create responsive, high-quality websites.
Notably, it is part of the HubSpot ecosystem, which includes its robust, powerful and industry-leading CRM, marketing, sales, and service tools. This integration is a significant advantage and makes the HubSpot website builder an attractive choice for businesses looking to streamline their online operations and enhance their digital marketing efforts. Starting with a generous free plan and including additional goodies with the paid plans, there’s something here for teams of all sizes.
To see exactly what you get with a HubSpot website, we’ll now look under the bonnet and assess the key features in detail.
Ease of use
One of the standout features of the HubSpot website builder is its ease of use. The large list of features could be overwhelming, but each option in the platform is thoughtfully designed with both beginners and experienced users in mind.
- The drag-and-drop editor is intuitive, allowing you to easily add and rearrange elements on your web pages without needing any coding knowledge. It makes building a website – dare we say it – fun?
- HubSpot offers a wide range of customisable pre-designed templates and themes that cater to various industries and styles, making it easy to get started quickly and create a look that’s uniquely yours.
- New users aren’t left to flounder alone and can at any time follow HubSpot’s guided setup process, which walks them through the basics of building and customising their site.
Customisation and design flexibility
Creativity is not only welcomed but encouraged by the HubSpot website builder’s customisation options, so let your inspiration shine! Design your masterpiece with these features:
- Start with a template and apply HubSpot’s extensive customisation tools, adjusting colours, fonts, and layouts to match your brand identity. The builder also boasts a collection of over 170 themes, covering a wide range of categories, and you can even purchase from ThemeForest. Another bonus: HubSpot lets you switch themes without losing your content, so feel free to try on different looks until you find ‘the one’!
- If you can rock coding, the HubSpot website builder provides a stage for your skills with HTML, CSS, and JavaScript, allowing you to elevate your website with advanced customisation and functionality.
- From desktops to smartphones and tablets, your website will always look good with responsive design. All HubSpot’s templates are fully responsive, so all you have to worry about is creating a website that’s unmistakable ‘you’.
Integration with HubSpot's CRM and marketing tools
If you use the HubSpot website builder, you better believe you’ll enjoy significant advantages and seamless integration with HubSpot’s CRM and marketing tools. Being extra has never been so good for business!
- Do marketing better with an interconnected website, CRM, email marketing, live chat, customer support, and automation. This ensures all your customer data is centralised, making it easier to manage relationships and track interactions.
- Use HubSpot’s powerful marketing tools to automate tasks such as email marketing, social media posting, and lead nurturing, directly from your website. Selected plans also get access to the new AI-powered Content Hub, packed with jaw-dropping features to make content creation a breeze!
- Make data-driven decisions about your marketing strategy with HubSpot’s robust analytics and reporting tools, helping you give your people what they want.
- HubSpot’s CRM plays well with others – over 1,600 third-party apps to be precise! Integrate your chosen apps to enhance workflow efficiency, saving you time and resources.
Performance and SEO features
A high-ranking website is a visible website, and HubSpot’s website builder includes multiple features to enhance performance and SEO. Here’s how HubSpot helps you attract and retain online visitors:
- Zero in on the best SEO tactics with personalised recommendations, helping you optimise your content for search engines and improve your rankings.
- Google loves a fast-loading website! HubSpot’s hosting infrastructure ensures fast page load times, which are crucial for both user experience and SEO.
- Smart built-iIn analytics monitor your site’s performance, tracking metrics such as traffic, engagement, and conversions. You’ll be conquering your website KPIs in no time.
Customer support
It’s also worth mentioning that HubSpot offers a wealth of helpful information through its help centre, including email and live chat even for Starter plan users. You can even take your question to the community forum to ask more experienced users all your how, where, and why questions. They also include a directory so you can find HubSpot certified partners to help bring your website vision to life.
The final verdict
Pros
- User-friendly interface: The drag-and-drop editor and pre-designed templates make it easy for anyone to create a professional website.
- Seamless integration: The integration with HubSpot’s CRM and marketing tools provides a unified platform for managing and excelling in all aspects of your digital presence.
- Customisation: Extensive customisation options and access to advanced design features offer flexibility for both beginners and experienced developers. Not many website builders let you connect your own domain name for free.
- SEO and performance: Built-in SEO recommendations and fast load times help improve search engine rankings and user experience.
- Outstanding customer support: There are multiple ways to ask for help; it’s next to impossible to get lost.
Cons
- Cost. The HubSpot website builder can be more expensive than other website builders, especially for small businesses or startups with limited budgets.
- Learning curve. While the platform is user-friendly, new users may still feel caught in the headlights when navigating all the available features and integrations.
- Template limitations. Although customisable, some users might find the template options limited compared to other website builders.
It’s hard not to be impressed by everything HubSpot brings to the website building table. It is not overstating things to say that the HubSpot website builder offers a complete solution for businesses looking to establish and enhance their online presence. While the cost and learning curve may be considerations, the overall benefits make it easy to give this CMS solution a confident thumbs-up.
Brand chemistry are experts in b2b website design and development. Our tried-and-tested approach will ensure your website drives more qualified traffic and improve your site conversion rates.