3 min
Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content.
4 min
Ever wonder if your b2b website is helping or hurting your growth? A powerhouse b2b website demands an immersive user experience that builds trust and fuels business growth. It requires following some key b2b website best practices - which include a commitment to understanding of your audience,...
4 min
When you think of HubSpot, most people think of its famous CRM and inbound marketing solutions. And they’re right to do so! However, we strongly suggest you get reacquainted with what HubSpot can offer your b2b business these days. The HubSpot website builder is quickly earning raving fans for its...
4 min
Websites are like opinions – everyone has one, and the spectrum of usefulness is expansive. A b2b website is successful if it is attracting, engaging and converting buyers, no matter what that conversion looks like. If you want yourwebsite to pull some power moves, you should be checking out...
3 min
We know that a more engaging user experience increases the likelihood of conversions. However, the user experience has traditionally been tied to design and visual elements—but what about UX writing?
3 min
Want a b2b website that attracts and holds your audience’s attention? It’s easier said than done. While people spend more time online than ever before, and b2b websites enjoy a higher than average time spent on page compared to other industries, businesses need to do more to stand out above the...
5 min
B2b website development requires both art and science - left brain and right brain. You need a scientific, data-driven process for organising information, attracting users, and providing an exemplary user experience. But you also need artful content and design. The result, when you get it right, is...
4 min
You may or may not have heard of topic clusters or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.
4 min
In the market for a new b2b website, but doing everything you can to avoid starting the process? We don't blame you! Website design is enough to strike fear in the hearts of any sensible marketer or business owner.
4 min
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
4 min
Creating a great user experience (UX) isn’t a difficult concept to understand, but often not quite as easy to execute effectively and the impact on your business can be substantial. Website visitors and product users obviously expect seamless and smooth interactions and transactions. Mobile devices...
2 min
There's often a lot of confusion between CX and UX: customer experience (CX) and user experience (UX). The terms are, in fact, closely related, so it is not surprising they're not so clearly delineated. Both concern a customer's experience of a brand and both impact a brand’s bottom line. Talk...
