4 min
You may or may not have heard of topic clusters or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.
5 min
If you’re currently desperate for a new website, but doing everything you can to avoid starting the process, well, I don’t blame you. The words “website design” are enough to strike fear in the hearts of any sensible marketer or business owner – websites are always way more work and take way more...
4 min
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
4 min
Creating a great user experience (UX) isn’t a difficult concept to understand, but often not quite as easy to execute effectively and the impact on your business can be substantial. Website visitors and product users obviously expect seamless and smooth interactions and transactions. Mobile devices...
2 min
There's often a lot of confusion between CX and UX: customer experience (CX) and user experience (UX). The terms are, in fact, closely related, so it is not surprising they're not so clearly delineated. Both concern a customer's experience of a brand and both impact a brand’s bottom line. Talk...
3 min
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned website enhances user experience, provides relevant information to your audience,...
3 min
We spend a bit of time here at Bc driving traffic to client websites, then making sure those websites convert the visitors into leads, and ultimately turn those visitors into customers. So, we thought it would be useful for our loyal Alchemist subscribers to understand some of the elements that...
1 min
Over the last year, a new breed of on-page optimisation tools have entered the digital space. They allow non-technical staff to quickly and easily run A/B, or even multi-variable tests, so that landing pages can be reviewed, analysed and improved. Increasing conversion rates of landing pages is a...
