Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Content marketing
Inbound marketing
B2b marketing
MarTech
Digital experience
b2b branding services
Social media
HubSpot onboarding
SEO
b2b agency
b2b customer insights
b2b integrated marketing
b2b social media
Brand strategy
Sales enablement
b2b reporting
b2b seo
1 min
By
Zoe Palmer
We are thrilled to announce that we’ve earned our HubSpot Onboarding Accreditation! That makes us one of only 20 Australian agencies to achieve this prestigious recognition. This accolade demonstrates our company-wide expertise across the HubSpot ecosystem and our high-quality service as a...
3 min
By
Zoe Palmer
Are you sick of not having full visibility of your sales pipeline? Are you struggling to make confident hiring and investment decisions? Or are you worried that your marketing leads are left hanging by your sales team? Worry no more with a RevOps strategy: your golden ticket to predictable and...
4 min
By
Zoe Palmer
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board.
5 min
By
Zoe Palmer
In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales follow up on these leads within 24 hours and the teams consistently smash their quarterly KPIs and revenue goals.
4 min
By
Zoe Palmer
As Australia experiences its most significant talent shortage in recent history and the great resignation causing fissures in marketing teams across the country, hundreds of scaling SaaS organisations just like yours are stepping into the ring to fight for in-house marketing guns.
3 min
By
Zoe Palmer
Having more ideas and initiatives than time, budget and people to execute on them is a common problem for marketing teams. And this has never been truer than in 2022 when the combination of the Great Resignation and a skills shortage caused by record high employment rates and limited immigration...
3 min
By
Zoe Palmer
When content marketing first entered the scene, most b2b marketers were quick to jump on the bandwagon. Excited about the potential of taking more control of our own brand stories, we started writing and publishing like our lives depended on it.
4 min
By
Zoe Palmer
While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.
4 min
By
Zoe Palmer
Previously, on the Brand chemistry blog, we told you why you need a LinkedIn thought leadership strategy. And in this week's episo... whoops, blog, we'll break down what that strategy should include.
4 min
By
Zoe Palmer
It's not news to you that marketing budgets have come under greater scrutiny as the economy has been scrambling to recover in the last couple of years. In fact, 68% of marketers have experienced a reduction in their budgets in the past year. Amid the uncertainty, job losses and mass remote working,...
4 min
By
Zoe Palmer
Are you struggling to produce content that captures the attention of your target audience? That isn’t, well… boring? We might hate to admit it, but sometimes we have a content problem. Dozens of blog posts and downloadables mean nothing if no one wants to read them.
3 min
By
Zoe Palmer
LinkedIn has evolved quite a bit in recent years. Do you remember when it was purely a place to upload your resume? Especially in the last year or so, the type of content that people post has changed completely.