3 min
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating templates, integrating with your other tools, setting up lists and segmentation - all while learning the...
4 min
So, you’ve heard the buzz about HubSpot—maybe from a business pal, a podcast, or that one enthusiastic colleague who can't stop talking about CRMs at lunch. You’re ready to dive in and turbocharge your business, but wait—how much will this cost? Well, lucky for you, as an award-winning HubSpot...
4 min
Ever wonder if your b2b website is helping or hurting your growth? A powerhouse b2b website demands an immersive user experience that builds trust and fuels business growth. It requires following some key b2b website best practices - which include a commitment to understanding of your audience,...
1 min
We are thrilled to announce that we’ve earned our HubSpot Onboarding Accreditation! That makes us one of only 20 Australian agencies to achieve this prestigious recognition. This accolade demonstrates our company-wide expertise across the HubSpot ecosystem and our high-quality service as a...
3 min
Are you sick of not having full visibility of your sales pipeline? Are you struggling to make confident hiring and investment decisions? Or are you worried that your marketing leads are left hanging by your sales team? Worry no more with a RevOps strategy: your golden ticket to predictable and...
3 min
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board.
5 min
In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales follow up on these leads within 24 hours and the teams consistently smash their quarterly KPIs and revenue goals.
4 min
As Australia experiences its most significant talent shortage in recent history and the Great Resignation causing fissures in marketing teams across the country, hundreds of scaling SaaS organisations just like yours are stepping into the ring to fight for in-house marketing guns.
5 min
No matter what industry you are in, it’s important to know the value of good marketing. For starters, its role goes way beyond, “Hey, buy from me!”. Marketing helps your business grow by increasing brand awareness, driving profit and growth, enhancing engagement, and helping you acquire and retain...
3 min
The majority of b2b companies are sitting on vast libraries of content - and not all of it is still relevant, on brand, driving traffic or generating leads. It’s a common problem that is the result of a key missing element in our content strategies: a content governance plan.
4 min
While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.
4 min
Previously, on the Brand chemistry blog, we told you why you need a LinkedIn thought leadership strategy. And in this week's episo... whoops, blog, we'll break down what that strategy should include.
