MarTech b2b content marketing

    A first look at the AI-powered HubSpot Content Hub

    Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....
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    Topic
    b2b reporting
    3 min By Jess Zavolokin

    Cracking the code: tap into the power of b2b marketing attribution

    More than a hundred years ago, John Wanamaker, the forefather of modern marketing, made a statement that still rings true for many b2b organisations today: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
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    b2b social media
    5 min By Jess Zavolokin

    Should you outsource a social media manager or hire in-house?

    Maintaining an effective social media presence for your b2b brand is no easy feat, even if you limit your activity to one or two channels. These days, social media algorithms demand a dedicated content strategy for each channel that can be pivoted quickly to fast-changing rules (remember when Insta...
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    b2b social media
    4 min By Jess Zavolokin

    The dos and don’ts of competitions in b2b marketing

    Congratulations! You’ve won an exclusive viewing of this blog!
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