MarTech b2b content marketing

A first look at the AI-powered HubSpot Content Hub

Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform....

Filter by: Sort by:

Topic

Topic b2b content marketing MarTech b2b integrated marketing b2b agency b2b branding services b2b reporting b2b web design b2b customer insights b2b social media b2b paid social HubSpot onboarding b2b seo b2b ppc

b2b seo

4 min By Zoe Palmer

Get our b2b link building tips to improve your organic search rankings

While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.

b2b seo

6 min By Andrea Hoymann

How to get the best out of your b2b keyword strategy

Getting the best for your business out of search engine optimisation is a moving target. Still, one thing that has become clear is that showing up in the right searches is more important than showing up in the most searches. That’s the aim of b2b keyword strategy — getting your page to come up...

b2b seo b2b ppc

1 min By Zoe Palmer

SEO vs PPC: Which is better first?

SEO vs PPC - which is better first? We know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the game, you might be surprised to learn that you’re better dabbling in PPC before leaping off the...