Be honest – prospecting isn't exactly your idea of a good time. If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales...
4 min
By
Jonathon Shipton
The latest Google Core Update in March 2024 has had a significant impact on the digital marketing world, particularly for those who heavily rely on automated content creation. This update aims to reduce spammy content by over 40% and prioritise helpful, high-quality sites by addressing the surge in...
4 min
By
Zoe Palmer
While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.
6 min
By
Andrea Hoymann
Getting the best for your business out of search engine optimisation is a moving target. Still, one thing that has become clear is that showing up in the right searches is more important than showing up in the most searches. That’s the aim of b2b keyword strategy — getting your page to come up...
1 min
By
Zoe Palmer
SEO vs PPC - which is better first? We know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the game, you might be surprised to learn that you’re better dabbling in PPC before leaping off the...