MRA Automation logo
Lavazza logo
Optivia logo
Arborcraft logo
MRA Automation logo
Lavazza logo
Optivia logo
Arborcraft logo

Your go-to-market game of evolution

Today's b2b companies face critical strategic challenges:

  • Fragmented marketing and sales approaches diluting market impact
  • Technical expertise that doesn't translate to market value
  • Digital transformation initiatives that lack strategic direction
  • Disconnected tactics draining resources without driving results
  • Growth efforts hampered by unclear market positioning

The result? A case of strategic physics gone wrong: scattered initiatives, misaligned teams, and the nagging sensation that you're missing major market opportunities while competitors gain momentum.

Market analysis and target audience segmentation

Market force awakens

Imagine your go-to-market strategy as a precision-engineered system that:

  • Transforms technical excellence into compelling market positioning
  • Unifies sales, marketing and digital initiatives
  • Creates clear pathways to sustainable growth
  • Optimises every customer touchpoint
  • Drives measurable market impact
  • Builds momentum that compounds over time
Choose Brand chemistry as your go-to-market agency

Go-to-market strategic alchemy

From position to power

Raw data

Raw data

Competitive positioning assessment
Customer journey mapping
Digital landscape evaluation
Growth opportunity identification
Insight

Insight

Current state analysis
Channel effectiveness review
Technology stack evaluation
Capability gap analysis
Business Gold

Business Gold

Unified go-to-market system
Differentiated market position
Clear value proposition
Integrated sales and marketing
Digital modernisation blueprint
Content and conversion strategies
Growth metrics and KPIs
Mosaic brand
Go-to-market strategy results
Arborcraft brand

The Brand chemistry difference

Heritage-powered evolution

Heritage-powered evolution

Unlike traditional brand consultants who push for revolution, we engineer evolution that extracts the magic from your past to build your future. We're the industrial brand whisperers who understand that true transformation amplifies your strengths rather than replacing them.

Strategic integration

Strategic integration

Warning: Our approach may cause unexpected outbreaks of cross-department alignment and spontaneous strategic clarity. We break down silos between brand, business strategy, and technology to create complete visibility and unstoppable momentum.

Partnership Excellence

Partnership excellence

Equal parts brilliance and enthusiasm, we're the strategic partners who lose sleep over your success and celebrate your wins like they're our own. (And yes, we're proudly geeking out over that chemistry metaphor.)

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What our clients say

"The Bc team has breathed life into our brand, giving us a stronger, clearer voice. And more importantly, a compelling position in the market." 

Renee Welsh
CEO, Booking Boss

What our clients say

"The handover and onboarding process with Brand chemistry was logical and efficient. In the space of two short weeks, the Bc team was on top of our entire marketing program and we had a 6-month plan in place to maintain our momentum, keep the sales pipeline fuelled and launch some exciting new initiatives."

Tim Brown
Head of Brand & Marketing, Outfit

What our clients say

“Brand chemistry launched our brand awareness and brand engagement campaign to great success. Their strategic approach helped generate high-quality leads and page traffic across a range of platforms and through varying approaches. We are beyond satisfied with what the team at Bc delivered for us and the numbers speak for themselves.”

Laura Malseed
Category Development Manager, Lavazza Australia

What exactly is a go-to-market strategy?

A go-to-market strategy is your unified plan for taking your solutions to market effectively. We combine brand positioning, value proposition, sales and marketing alignment, digital modernisation, and growth planning into one coherent roadmap that drives measurable market impact.

How do you customise the strategy for different business phases?

Our approach adapts to your transformation phase - whether you're establishing a market presence, accelerating growth, or defending a leadership position. We assess your current state against our transformation framework to create a roadmap that matches your goals and capabilities.

How long does it take to develop a go-to-market strategy?

While timelines vary based on complexity, we typically deliver initial strategic frameworks within 6-8 weeks. Implementation roadmaps then guide phased execution over 12-18 months, ensuring sustainable evolution rather than disruptive revolution.

How do you ensure the strategy will be actionable?

We engineer practical roadmaps, not theoretical frameworks. Every strategy includes clear implementation plans, resource requirements, and measurable milestones. We can also provide ongoing guidance to ensure successful execution.

What makes your approach different from traditional consultants?

Unlike generalist consultants, we combine deep industrial sector understanding with practical go-to-market expertise. We focus on evolution over revolution, creating strategies that build on your strengths while driving market transformation. Plus, we're obsessed with - and have a track record with - implementation success, not just strategic frameworks.

Go-to-market strategy resources

Rethinking the traditional b2b go-to-market strategy framework

Manufacturing giants and industrial leaders are facing a pivotal moment. While tech startups grab...

Engineering clear go-to-market goals for b2b growth

"We need to modernise our go-to-market strategy." It's a phrase we hear often in our conversations...

Real-world go-to-market strategy examples from industry pioneers

For the past five years, we’ve witnessed a significant transition in go-to-market strategy of...

Beyond user metrics: Measuring product-market fit in industrial b2b

"You'll just know when you have product-market fit." We’ve lost track of the number of times we’ve...

Prove marketing ROI by leveraging sales insights

As a marketing leader in b2b, you're likely familiar with the pressure to prove marketing's impact...

How to create an Ideal Customer Profile (ICP) that drives real revenue

When creating an Ideal Customer Profile (ICP) for your go-to-market strategy, most advice focuses...

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