SEO vs PPC - which is better first? We know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the game, you might be surprised to learn that you’re better dabbling in PPC before leaping off the high board into SEO.

Why PPC before SEO?

PPC is immediate

The great thing about PPC is that once you have set up your account, you’re off to work right away. If it’s working, you can see immediately. If it’s not, too.

... flexible

You can play around with PPC as much as you like, adding, pausing and removing keywords as you learn what’s working and what’s not.

... affordable

PPC is affordable because it is 100% controllable. If you only have $100 a week to invest, you choose exactly what to spend it on over what period of time. And you can increase, decrease or stop your spending as you please.

... trackable

This channel is one of our fav's because of its transparent visitor behaviour insights, trends and campaign reporting that PPC delivers.

... and transferrable to SEO!

PPC is a great testing platform for golden nuggets: keywords which routinely convert into sales or enquiries. Run a PPC campaign for 4-6 months and you will start to see trends appear which will help you identify your golden nuggest. Once you have a handle on these, then invest time and money building an SEO strategy around them.

If you’re looking for transparency and reporting, PPC is the answer. And it provides immediate and rock-solid insights that can be easily scaled up once you’re ready to leap into the more choppy waters of search engine optimisation.

Brand chemistry is a b2b marketing agency winning your customers' hearts and minds through inbound, brand, content, lead generation and digital strategy. Our marketing specialists achieve stellar results with the latest lead generation techniques.

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