Be honest – prospecting isn't exactly your idea of a good time.
If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales tools designed to do all the heavy lifting for you - Breeze Prospecting Agent and Breeze Intelligence.
What is Breeze Prospecting Agent?
Think of Breeze Prospecting Agent as the newest member of sales – but one that never sleeps and has a knack for spotting golden opportunities. By combining artificial intelligence with HubSpot's tried-and-true CRM, the agent can help you build a more qualified sales pipeline through personalised outreach. No more throwing spaghetti at the wall to see what sticks! Here’s how it works…
Let’s say you’ve got a chunky list of contacts and companies in your HubSpot portal. The agent can do a deep dive into your data to understand each company, its contacts and their needs. It will look for activity and buyer intent signals, write personalised emails based on said research and the context from your CRM and reach out to prospects with the right messaging at the right time.
For instance, if the agent detects that a prospect has recently shown interest in particular content on your website, it will tailor the email to address this interest. It’s personalisation at its easiest!
The icing on the cake? You can set all this to run independently 24/7. It's perfect for SMEs with limited business development or sales capacity - or for enterprises with complex CRMs that need to hone in and focus on high-value opportunities without letting other potential leads slip through the cracks.
What about Breeze Intelligence?
Imagine having access to data from more than 20 million companies, all within your HubSpot portal. But it’s more than just basic details like company names or industry details - you can access over 100 attributes - think valuable demographic data like the names of key decision-makers or the marketing tools they use to build and host their websites. That’s what Breeze Intelligence gives you.
Breeze Intelligence combines data from public sources, third-party vendors and information across the internet. You can use this data to create comprehensive profiles for your contacts and companies in your HubSpot CRM.
HubSpot captures all this data using large-language models and artificial intelligence to extract, cleanse and categorise it to build rich datasets. This process is supported by actual humans, who verify the accuracy of the models and continue to improve them over time.
Having access to this data enables you to do some pretty nifty things to level up your sales and marketing:
- Form shortening: Reduces the effort required to fill out forms and increases form completion rates.
- Data enrichment: Populates your contact and company records with accurate, high-quality data to help you better understand your leads and customers.
- Buyer intent: Provides insight into the leads visiting your website and showing an interest in your brand to help you focus your sales efforts.
But what about HubSpot Insights?
If you're wondering how Breeze Intelligence compares to trusty HubSpot Insights, think of it this way: HubSpot Insights is like having a reliable weather app – it gives you reliable company data, helps you navigate contact information and keeps you on track with basic prospect details. It’s dependable and gets the job done.
While HubSpot Insights focuses on providing foundational data (company size, location, contact details – you know the drill), Breeze Intelligence is more like a personal meteorologist. Whether you want a one-time deep dive or ongoing updates, Breeze automatically scans, analyses and enriches your company and contact records with fresh, relevant information. No more manual digging or piecing together disparate data points – it's all handled seamlessly in the background, keeping your CRM current and comprehensive.
Moving forward, HubSpot has announced that they will be sunsetting HubSpot Insights. This means that Breeze Intelligence will be your go-to solution for collecting data and turning it into revenue-generating opportunities.
How to access these tools
All of HubSpot’s Breeze tools are in beta, but if you’re eager to get your hands on these advanced tools and explore how they can enhance your sales strategy (and honestly, who wouldn’t be?), you’ll need an active HubSpot subscription and:
- As the name suggests, the Prospecting Agent is only available to those with a subscription to Sales Hub.
- Breeze Intelligence operates with a unique credit-based model, meaning you only pay for the data you’re accessing.
Breeze Prospecting Agent and Breeze Intelligence aren’t just extra tools to add to your tech stack – they are your ticket to faster, smarter and more enjoyable sales prospecting. Whether you're an enterprise looking to streamline operations or a startup ready to scale, these tools will make prospecting a breeze (pun intended)!
Are you curious for more details? We speak HubSpot and business, so contact us to uncover how HubSpot’s new AI companion can help speed up and scale your marketing efforts.
Brand chemistry has been a HubSpot agency since 2014. Our successful implementations have won us the Customer First award and a whole family of clients who are getting the best out of their HubSpot platforms.