7 min
Manufacturing giants and industrial leaders are facing a pivotal moment. While tech startups grab headlines with their rapid scaling strategies, established b2b organisations grapple with a very different reality: How do you transform decades-old sales processes and market approaches when you're...
3 min
"We need to modernise our go-to-market strategy." It's a phrase we hear often in our conversations with manufacturing and industrial clients here in Australia. However, the typically cited go-to-market goals and metrics often don’t fit their reality. The tech startups focus on user acquisition...
3 min
For the past five years, we’ve witnessed a significant transition in go-to-market strategy of industrial b2b organisations. Today's technical buyers are digital-first industry leaders seeking compelling digital stories and reliable solutions to problems, as opposed to a single product or service....
3 min
"You'll just know when you have product-market fit." We’ve lost track of the number of times we’ve heard this Silicon Valley wisdom thrown around. It’s perfect for SaaS startups measuring daily active users and viral coefficients! But when your product is a complex industrial solution with an...
3 min
As a marketing leader in b2b, you're likely familiar with the pressure to prove marketing's impact on revenue. While your leadership team readily understands the value of direct sales, demonstrating marketing ROI can be more challenging – particularly in traditionally sales-focused companies. The...
3 min
When creating an Ideal Customer Profile (ICP) for your go-to-market strategy, most advice focuses on quick-win metrics: company size, industry, and basic firmographics. While these elements matter, this simplified approach often fails to capture what really drives customer value in industrial b2b:...
3 min
Picture this: You're at a mining industry conference, and someone asks what your company does. Do you launch into a 10-minute explanation of your go-to-market strategy, covering every possible application of your technology? Or can you deliver a laser-focused message that makes execs sit up and...
2 min
When was the last time you updated your pricing methods? If you're like most industrial b2b organisations, you're probably still using the same cost-plus approach in your go-to-market strategy that's served you well for decades. Meanwhile, the conversation around pricing methods in marketing has...
3 min
Picture this: Your technical sales team is presenting to a major prospect. They're using messaging from last year's product sheets, while your website showcases your new solution-focused positioning. Your LinkedIn posts tell yet another story, your distributors are still using three-year-old...
3 min
The executive board meeting had gone well. Your marketing team has presented its new brand strategy and go-to-market approach. The vision was compelling, the positioning clear, and everyone seemed genuinely excited about the direction. Then came the question that changed the tone of the room: "So...
3 min
Be honest – prospecting isn't exactly your idea of a good time. If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales...
3 min
We’re heralding Breeze Customer Agent as the Swiss Army knife of customer support—it’s a single, sleek solution that handles your customer care and engagement processes. Armed with AI-powered features and sharp insights, it's the all-in-one tool for both rising startups and seasoned enterprises...
