Be honest – prospecting isn't exactly your idea of a good time. If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales...
3 min
By
Zoe Palmer
LinkedIn isn’t only about recruiting new talent or building brand awareness. With the right strategy, b2b marketers can also generate leads with LinkedIn. As self-professed LinkedIn marketing nerds, we’ve gathered six top tips to help increase the number of leads you generate via your business...
3 min
By
Katie Smyth
LinkedIn ads: where business and boredom collide—or at least that’s how it can feel when your performance metrics are as sluggish as a Monday morning meeting. But fear not! LinkedIn ads can be a game changer for your b2b content strategy when executed right. Whether you're after more clicks, higher...
4 min
By
Christabelle Tani
LinkedIn and Facebook are pretty standard custodians of media budgets for b2b marketers. However, the measures of success can vary widely from one marketer to the next. Is there a right and wrong way to measure your paid media performance?