MarTech b2b web design

    AI website analytics: a new era for b2b marketing

    Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content.
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    Topic
    b2b paid social
    3 min By Zoe Palmer

    Generate leads with LinkedIn in 6 easy steps

    LinkedIn isn’t only about recruiting new talent or building brand awareness. With the right strategy, b2b marketers can also generate leads with LinkedIn. As self-professed LinkedIn marketing nerds, we’ve gathered six top tips to help increase the number of leads you generate via your business...
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    b2b paid social
    3 min By Serena Chuan

    3 more A/B split tests to improve your LinkedIn ad performance

    You want to improve your LinkedIn ads. That's why you're here. Smart decision on your behalf as optimised LinkedIn campaigns will help you reach the people who matter most to your business. Not to mention, it’s going to help you get maximum ROI.
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    b2b paid social
    6 min By Serena Chuan

    3 A/B split tests to improve your LinkedIn ad performance

    When the phrase “online advertising” is mentioned, paid social media posts aren’t usually the first thing to come to mind. While paid search is great for capturing users with buying intent (feeding the bottom of your sales funnel), social media advertising is more effective in reaching new...
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    b2b paid social
    4 min By Christabelle Tani

    Paid media performance and how to measure success

    LinkedIn and Facebook are pretty standard custodians of media budgets for b2b marketers. However, the measures of success can vary widely from one marketer to the next. Is there a right and wrong way to measure your paid media performance?
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