Well, HubSpot has gone and done it again. Just as GTM teams are drowning in a sea of disconnected tools, siloed data, complex customer journeys and shrinking budgets—voilà—HubSpot offers a solution.
At this year’s INBOUND, HubSpot rolled out a shiny new toy: Breeze AI. *And the crowd goes wild*
HubSpot’s latest release is all about making things easier. We’re talking about tools that are fast to adopt, incredibly user-friendly and unified into one seamless platform — giving your business the power to grow and scale without the headaches.
Breeze Copilot
Breeze Copilot is the next evolution of Chatspot. That is, an AI-powered personal assistant baked right into the HubSpot interface, ready to help whenever you need it. Whether you’re on your desktop or mobile, this little icon lives throughout the entire HubSpot platform, ready to swoop in with context-aware insights for the exact page you're working on.
Let’s say you’re updating a marketing campaign. Breeze can instantly summarise performance data, recommend optimisations, or even draft new content—all within the same window. No more bouncing between tools or spending hours sifting through data. You can also use Breeze for sales tasks such as gathering information about a company, adding prospects to your CRM and even generating sales emails to send to them. From a customer service perspective, this tool streamlines information retrieval by simplifying the process and eliminating the need to sift through complex reports, various hubs, or multiple activities.
Plus, Breeze AI isn’t just tied down to your desktop. It’s fully mobile-friendly and available as a Chrome browser extension, so whether you're on the go or at your desk, it’s there to make your life easier.
Breeze Agents
How to access: Dependent on your hub and subscription level
Good news: you can finally offload those tedious, time-sucking tasks and focus on the big stuff: strategy, creativity and growth. Breeze Agents are designed to do the heavy lifting, automating manual tasks across your marketing, sales and customer experience workflows so you can shift your focus from firefighting to future-building.
Social Agent
How to access: Marketing Hub Pro+
We all know that maintaining a strong social media presence is crucial, but it’s also a full-time job. That’s where Breeze’s Social Agent comes in. It’s designed to create, analyse and recommend social media content, leaving you to review and approve.
Breeze Social Agent automatically drafts posts that align with your brand’s voice, audience preferences and recent trends - all aligned with marketing and the social platform’s best practices. Not only does it create content, but it also tells you when to post for maximum engagement—based on your historical performance and industry best practices.
Content Agent
How to access: Content Hub Pro+
Say you need a fresh blog post, a case study for that big client meeting and a revamped landing page for the latest campaign—all due yesterday. Instead of burning the midnight oil, your Content Agent swoops in to handle it. After setting objectives with just a few clicks, it can generate and fine-tune content that’s polished, on-brand and aligned to your goals - for example, a landing page for your webinar to capture leads.
Prospecting Agent
How to access: Sales Hub
Breeze AI’s prospecting Agent works around the clock to automate outreach, find leads and nurture them. It’s like having an extra salesperson who never sleeps, never needs coffee and delivers warm leads directly to your team.
Let’s say you’re a sales executive working on a tight deadline to grow your pipeline. The Prospecting Agent scans your CRM and identifies leads that align with your ideal customer profile. It automatically researches each company and contact, gathering insights about their business needs, challenges and industry trends. Then, it waits for the perfect moment, detecting signals of intent or activity and reaches out at precisely the right time.
Instead of spending hours researching and guessing when to connect, you get to focus on closing deals while the Prospecting Agent tees up your next big client. Sales efficiency? Check.
Customer Agent
How to access: Service Hub Pro+
Customer Agent automates customer interactions, handles routine inquiries and keeps your customers happy. Here’s how it works: you train the Customer Agent in minutes using your existing knowledge base, website and blog content. From there, it answers customer queries with accurate, approved responses. No more worrying about rogue AI-generated information—this agent only uses content you’ve authorised. It also cites its sources, boosting your customer’s confidence and trust in the responses they receive.
With the Customer Agent on the job, routine inquiries—like simple product info—are handled seamlessly, while any trickier issues are passed on to your team. The result? Smoother handoffs, faster resolution times and happy customers. All while you stay in full control.
Breeze Intelligence
How to access: Available for purchase to all paid subscriptions
Say hello to Breeze Intelligence—HubSpot’s answer to the age-old problem of scattered, incomplete and under-utilised customer data. This powerful tool doesn’t just give you insights; it dives deep into your contacts and company records, enriching data with over 40 attributes from HubSpot Insights, helping you truly understand your audience on a deeper, more personal level.
This can be particularly helpful if your sales team wants to target a new segment, but finding qualified leads feels like trying to spot a needle in a haystack. Breeze Intelligence automatically enriches your contact and company data, identifying buyer intent—even if those potential customers haven’t interacted with your business yet. It tells you who’s ready to buy, where they are in the market and how to reach them. Your sales team can then focus on confidently closing deals instead of chasing lukewarm leads. This helps businesses drive new demand and increase conversions throughout the sales funnel.
Breeze Intelligence also simplifies the customer experience by cutting down on form fatigue. This feature pre-fills information about existing contacts, allowing for seamless interactions that feel personal without the endless form-filling.
However, to truly maximise the power of this feature, businesses need to be on top of their data. Ensuring your HubSpot portal is set up and optimised correctly is crucial to getting the data and insights that Breeze Intelligence provides.
Breeze AI is here to take the grunt work off your plate, letting you focus on the big picture while they handle the nitty-gritty. So, get ready to ‘breeze’ through your tasks with ease, all while keeping your team’s productivity and your business’s growth on the fast track.
Are you curious for more details? We speak HubSpot and business, so contact us to uncover how Breeze AI can help speed up and scale your marketing efforts.
Brand chemistry has been a HubSpot agency since 2014. Our successful implementations have won us the Customer First award and a whole family of clients who are getting the best out of their HubSpot platforms.