Turn your paid media
    into a high-precision
    lead engine

    Are your Google Ads campaigns delivering the return on investment your CEO expects? In b2b, generic advertising approaches often fall short, resulting in high costs per lead, low-quality enquiries and difficulty tracking the customer journey across multiple touchpoints. Complete our quick assessment to receive:

    • Industry-specific benchmarking - See how your campaigns measure against competitors in your sector
    • Performance analysis -  Uncover opportunities to improve CTR, conversion rates and overall ROI 
    • Strategic recommendations - Get expert tips to transform your paid media from a cost centre into a strategic asset  
    • Implementation guidance - Receive clear steps to generate leads your sales team will thank you for
    Which channel do you want to audit?
    Industry

    Google Ads Audit FAQs

    How long does a Google Ads audit take?

    A Google Ads audit can be completed in as little as 60 seconds using automated audit tools, whereas a comprehensive manual audit typically takes up to 4 hours. Our instant Google Ads audit tool provides immediate performance scores and personalised recommendations, giving you actionable insights without the wait.

    How much does a Google Ads audit cost?

    Google Ads audit costs vary widely. Our Google Ads audit tool is completely free to use - no subscription, sign-up fee, or hidden charges. Many agencies offer free initial audits as part of their consultation process, whilst specialised audit tools can provide instant assessments at no cost to help businesses identify optimisation opportunities.

    Who do I need a Google Ads audit?

    You may need a Google Ads audit to identify why your campaigns are underperforming, to discover optimisation opportunities, or ensure you're getting the maximum return on your advertising investment. Regular audits help prevent budget waste, improve lead quality, and transform your paid media from a cost centre into a strategic revenue driver.

    How often should I audit my Google Ads account?

    Audit your Google Ads quarterly, with monthly performance checks for high-spend campaigns. Businesses spending over $10,000 per month should conduct detailed audits every 60 days, while smaller accounts benefit from quarterly assessments to maintain optimal performance and identify emerging opportunities.

    What are the signs I need a Google Ads audit?

    Key signs you need a Google Ads audit include:
    Declining click-through rates or quality scores

    • Low-quality leads that don't convert to sales
    • Difficulty tracking ROI across multiple touchpoints
    • Campaigns that haven't been optimised in 6+ months
    • Budget increases without proportional performance improvements

    Can I do a Google Ads audit myself?

    Yes, you can perform a basic Google Ads audit yourself using Google's built-in tools and free audit platforms. However, professional audits provide deeper insights, industry benchmarking, and strategic recommendations that require specialised expertise to identify optimisation opportunities that may not be obvious to in-house teams.

    What's the difference between a free and paid Google Ads audit?

    Free Google Ads audits typically provide automated performance scores and basic recommendations, whilst paid professional audits offer:
    • Detailed competitor analysis and market positioning insights
    • Custom strategic recommendations based on your industry
    • Implementation roadmaps with prioritised action items
    • Ongoing optimisation support and performance monitoring
    • Advanced tracking setup and conversion optimisation strategies

    How do I interpret the results of a Google Ads audit?

    Interpret Google Ads audit results by focusing on:
    • Performance scores relative to industry benchmarks
    • Priority recommendations that offer the highest ROI potential
    • Quick wins that can be implemented immediately
    • Strategic changes requiring longer-term planning
    • Budget reallocation opportunities to improve overall efficiency

    What makes a b2b Google Ads audit different?

    Google Ads audits in b2b focus on longer sales cycles, multi-touchpoint customer journeys, and lead quality over volume. Unlike b2c audits, b2b assessments emphasise account-based targeting, LinkedIn integration opportunities, and attribution modelling across extended decision-making processes that can span 6-18 months.

    What Google Ads metrics matter most for b2b companies?

    Key Google Ads metrics for b2b companies include:
    • Cost per qualified lead (not just any lead)
    • Lead-to-customer conversion rate
    • Customer lifetime value from paid channels
    • Return on ad spend (ROAS) over extended sales cycles

    How long do Google Ads audit recommendations stay relevant?

    Google Ads audit recommendations typically remain relevant for up to 3 months, though quick wins should be implemented immediately. Performance recommendations may become outdated faster due to seasonal changes, market shifts, or platform updates, which is why quarterly re-audits are recommended for optimal results.

    What happens after I get my Google Ads audit results?

    After receiving your Google Ads audit results, prioritise quick wins for immediate implementation, create a timeline for strategic changes, and establish performance monitoring to track improvements. Many businesses see significant performance improvements within 60 days of implementing audit recommendations properly.