4 min
Marketers are expected to spend $442.6 billion on digital in 2024 alone. As the wave of consumer digital usage swells and reshapes the way people buy and use products and services, how ready are you to capitalise on the trend?
2 min
There’s no doubt that content marketing has become one of the biggest marketing must-haves of today. But how do you measure - and prove - the ROI of your content marketing efforts?
3 min
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned website enhances user experience, provides relevant information to your audience,...
2 min
Do you remember wanting the new shiny toy that your friend has? Or jumping on the fashion bandwagon just so you wouldn’t feel left out? We get it (and wore platform shoes at some point in our lives too). We all like to be part of the new thing that everyone is talking about.
3 min
We spend a bit of time here at Bc driving traffic to client websites, then making sure those websites convert the visitors into leads, and ultimately turn those visitors into customers. So, we thought it would be useful for our loyal Alchemist subscribers to understand some of the elements that...
1 min
Digital marketing may as well just be called ‘marketing’ these days because there really is no separation any more. Fact is, if your marketing plan doesn’t include digital, you’re in trouble.
3 min
Is your market full of products and services that all look the same? Do you find yourself competing on price more often than you’d like to? In a market crammed with me-too products and services, implementing powerful strategies for brand positioning can help customers pick you out of a line-up of...
2 min
Approvals driving you crazy? Here’s how to how to structure productive agency feedback
5 min
Public relations teams used to have a pretty simple remit: have a good relationship with the media and distribute a brand’s ideas to the public through them. Gone are those days. Welcome to the age of online PR — social media, influencers, blogs, search engine optimisation (SEO), YouTube, industry...
1 min
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
2 min
‘If you build it, they will come’, is an attitude that we hear quite often here at Bc when we talk to marketers about optimising their website for inbound marketing success. The myth that people will flock to your website the moment you publish your first blog post is stubbornly prevailing in the...
4 min
We’ve got good news for you: contrary to popular claims, direct marketing is not dead.
