--- title: B2b marketing insights, trends and strategies (4) description: Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog. (4) image: https://www.brandchemistry.com.au/hubfs/brand-2022/logo/brand-chemistry-logo-featured.png --- # Blogs Filter by Tag Show All MarTech b2b agency b2b branding services b2b content marketing b2b customer insights b2b reporting b2b seo b2b social media b2b web design go to market strategy [![Preparing your brand for generative AI in search marketing](https://www.brandchemistry.com.au/hs-fs/hubfs/preparing-your-brand-for-generative-ai-in-search-marketing.jpg?width=1920&height=1080&name=preparing-your-brand-for-generative-ai-in-search-marketing.jpg) ](https://www.brandchemistry.com.au/blog/generative-ai-in-search-marketing) 4 min read #### [Preparing your brand for generative AI in search marketing](https://www.brandchemistry.com.au/blog/generative-ai-in-search-marketing) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer ](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Artificial intelligence (AI) continues to redefine how we interact with technology. In early 2023, Google announced plans to supercharge its search engine with generative AI. This powerful new technology is intended to make it easier for users to... [MarTech](https://www.brandchemistry.com.au/blog/tag/martech) [Read More](https://www.brandchemistry.com.au/blog/generative-ai-in-search-marketing) [![How to use AI for b2b marketing effectively and ethically](https://www.brandchemistry.com.au/hs-fs/hubfs/webinars/bc-webinar-2023-ai-in-marketing.webp?width=1920&height=1080&name=bc-webinar-2023-ai-in-marketing.webp) ](https://www.brandchemistry.com.au/blog/how-to-use-ai-for-marketing-effectively-and-ethically) 5 min read #### [How to use AI for b2b marketing effectively and ethically](https://www.brandchemistry.com.au/blog/how-to-use-ai-for-marketing-effectively-and-ethically) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) If you have spent any time on social media lately - or the internet, for that matter - you’ve probably heard about a little invention called ChatGPT.... [MarTech](https://www.brandchemistry.com.au/blog/tag/martech) [Read More](https://www.brandchemistry.com.au/blog/how-to-use-ai-for-marketing-effectively-and-ethically) [![Your quick guide to b2b sales enablement success](https://www.brandchemistry.com.au/hs-fs/hubfs/your-quick-guide-to-b2b-sales-enablement-success.jpg?width=1200&height=628&name=your-quick-guide-to-b2b-sales-enablement-success.jpg) ](https://www.brandchemistry.com.au/blog/your-quick-guide-to-b2b-sales-enablement-success) 5 min read #### [Your quick guide to b2b sales enablement success](https://www.brandchemistry.com.au/blog/your-quick-guide-to-b2b-sales-enablement-success) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/your-quick-guide-to-b2b-sales-enablement-success) [![4 fresh b2b digital marketing ideas](https://www.brandchemistry.com.au/hs-fs/hubfs/4-fresh-digital-marketing-strategy-ideas-featured.jpg?width=1200&height=628&name=4-fresh-digital-marketing-strategy-ideas-featured.jpg) ](https://www.brandchemistry.com.au/blog/4-fresh-b2b-digital-marketing-ideas) 5 min read #### [4 fresh b2b digital marketing ideas](https://www.brandchemistry.com.au/blog/4-fresh-b2b-digital-marketing-ideas) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) It's that time of year again, marketers. We're finalising budgets and plans for the upcoming financial year. This means it's the perfect time to... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/4-fresh-b2b-digital-marketing-ideas) [![Is gated content still a good idea?](https://www.brandchemistry.com.au/hs-fs/hubfs/is-gated-content-still-a-good-idea-featured.jpg?width=1200&height=628&name=is-gated-content-still-a-good-idea-featured.jpg) ](https://www.brandchemistry.com.au/blog/is-gated-content-still-good-idea) 3 min read #### [Is gated content still a good idea?](https://www.brandchemistry.com.au/blog/is-gated-content-still-good-idea) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) “To gate, or not to gate, that is the question”. It’s a little-known fact that the great debate on whether to gate your content was first considered... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/is-gated-content-still-good-idea) [![How to create a read-worthy b2b newsletter](https://www.brandchemistry.com.au/hs-fs/hubfs/how-to-create-a-read-worthy-b2b-newsletter.jpg?width=1200&height=628&name=how-to-create-a-read-worthy-b2b-newsletter.jpg) ](https://www.brandchemistry.com.au/blog/how-to-create-a-read-worthy-b2b-newsletter) 4 min read #### [How to create a read-worthy b2b newsletter](https://www.brandchemistry.com.au/blog/how-to-create-a-read-worthy-b2b-newsletter) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Does the thought of a b2b newsletter have you yawning? We hear you! They’ve developed quite a bad rap, with people clicking delete or unsubscribe as... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/how-to-create-a-read-worthy-b2b-newsletter) [![3 steps to improve your b2b brand voice and fix boring content](https://www.brandchemistry.com.au/hs-fs/hubfs/b2b%20brand%20voice.png?width=1200&height=628&name=b2b%20brand%20voice.png) ](https://www.brandchemistry.com.au/blog/improve-b2b-brand-voice-better-content) 4 min read #### [3 steps to improve your b2b brand voice and fix boring content](https://www.brandchemistry.com.au/blog/improve-b2b-brand-voice-better-content) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Are you struggling to produce content that captures the attention of your target audience? That isn’t, well… boring? We might hate to admit it, but... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [b2b branding services](https://www.brandchemistry.com.au/blog/tag/b2b-branding-services) [Read More](https://www.brandchemistry.com.au/blog/improve-b2b-brand-voice-better-content) [![When to consider becoming a thought leader on LinkedIn](https://www.brandchemistry.com.au/hs-fs/hubfs/Blog%20Assets/blog-image-uploads/when-to-consider-becoming-a-thought-leader-on-linkedin.jpg?width=1200&height=628&name=when-to-consider-becoming-a-thought-leader-on-linkedin.jpg) ](https://www.brandchemistry.com.au/blog/when-to-consider-becoming-a-thought-leader-on-linkedin) 4 min read #### [When to consider becoming a thought leader on LinkedIn](https://www.brandchemistry.com.au/blog/when-to-consider-becoming-a-thought-leader-on-linkedin) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Remember when LinkedIn was purely a place to upload your resume? Over the last few years, the types of content that people want to see on LinkedIn... [b2b social media](https://www.brandchemistry.com.au/blog/tag/b2b-social-media) [Read More](https://www.brandchemistry.com.au/blog/when-to-consider-becoming-a-thought-leader-on-linkedin) [![Brand persona vs buyer persona - what's the difference?](https://www.brandchemistry.com.au/hs-fs/hubfs/the-difference-between-brand-personas-vs-buyer-persona.png?width=1200&height=628&name=the-difference-between-brand-personas-vs-buyer-persona.png) ](https://www.brandchemistry.com.au/blog/brand-persona-vs-buyer-persona-whats-the-difference) 4 min read #### [Brand persona vs buyer persona - what's the difference?](https://www.brandchemistry.com.au/blog/brand-persona-vs-buyer-persona-whats-the-difference) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) Advances in marketing technology and analytics have significantly increased our ability to design and perform truly targeted marketing. With access... [b2b customer insights](https://www.brandchemistry.com.au/blog/tag/b2b-customer-insights) [Read More](https://www.brandchemistry.com.au/blog/brand-persona-vs-buyer-persona-whats-the-difference) [![The b2b marketing trends everyone’s geeking out on](https://www.brandchemistry.com.au/hs-fs/hubfs/Bc%20Blog%20Optimisations%20-%20Jess%20%2810%29.png?width=1200&height=628&name=Bc%20Blog%20Optimisations%20-%20Jess%20%2810%29.png) ](https://www.brandchemistry.com.au/blog/the-b2b-marketing-trends-everyones-geeking-out-on) 4 min read #### [The b2b marketing trends everyone’s geeking out on](https://www.brandchemistry.com.au/blog/the-b2b-marketing-trends-everyones-geeking-out-on) ![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer) We're not afraid to say it: We're total, 100%, bona fide B2B marketing geeks. And to keep our geek credentials up to date, we continue to learn,... [b2b content marketing](https://www.brandchemistry.com.au/blog/tag/b2b-content-marketing) [Read More](https://www.brandchemistry.com.au/blog/the-b2b-marketing-trends-everyones-geeking-out-on) [ Prev ](https://www.brandchemistry.com.au/blog/page/3) [2](https://www.brandchemistry.com.au/blog/page/2) [3](https://www.brandchemistry.com.au/blog/page/3) [4](https://www.brandchemistry.com.au/blog/page/4) [5](https://www.brandchemistry.com.au/blog/page/5) [6](https://www.brandchemistry.com.au/blog/page/6) [ Next ](https://www.brandchemistry.com.au/blog/page/5) ```json { "@context" : "http://schema.org", "@id" : "http://www.brandchemistry.com.au", "@type" : "Corporation", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "Customer Support", "email" : "hello@brandchemistry.com.au", "url" : "http://www.brandchemistry.com.au/contact" } ], "description" : "Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog. (4)", "legalName" : "Brand chemistry", "logo" : "http://cdn2.hubspot.net/hubfs/445570/Beth_Dev/bc-retina-logo.png", "sameAs" : [ "https://www.facebook.com/Brandchemistry/", "https://twitter.com/brandchemistry", "https://www.instagram.com/brandchemistryagency/", "https://www.slideshare.net/brandchemistry", "https://www.linkedin.com/company/brandchemistry/" ], "url" : "http://www.brandchemistry.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebSite", "name" : "Brand chemistry", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term", "target" : { "@type" : "EntryPoint", "urlTemplate" : "http://www.brandchemistry.com.au/hs-search-results?term={search_term}&type=SITE_PAGE&type=LANDING_PAGE&type=BLOG_POST&type=LISTING_PAGE" } }, "sameAs" : [ "https://www.facebook.com/Brandchemistry/", "https://twitter.com/brandchemistry", "https://www.instagram.com/brandchemistryagency/", "https://www.slideshare.net/brandchemistry", "https://www.linkedin.com/company/brandchemistry/" ], "url" : "http://www.brandchemistry.com.au" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebPage", "description" : "Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog. 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