4 min
Artificial intelligence (AI) continues to redefine how we interact with technology. In early 2023, Google announced plans to supercharge its search engine with generative AI. This powerful new technology is intended to make it easier for users to understand a topic, discover new viewpoints, uncover...
3 min
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board.
5 min
If you have spent any time on social media lately - or the internet, for that matter - you’ve probably heard about a little invention called ChatGPT. A few years ago, OpenAI launched the tool to the public, and the response has ranged from boundless enthusiasm to complete doom and gloom. Some have...
5 min
In an ideal world, sales and marketing work together like a well-oiled machine. Marketing delivers a constant pipeline of high-quality leads, sales follow up on these leads within 24 hours and the teams consistently smash their quarterly KPIs and revenue goals.
4 min
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3 min
The world of b2b marketing is evolving at a rapid rate to cater to an ever-changing digital landscape. Social media has a large part to play in determining what marketing strategies work best. The algorithms of social channels significantly influence what content performs best and there’s one...
2 min
Dark social isn’t a new phenomenon; in fact, it’s been around for about a decade. However, it seems to be the major buzzword among marketers everywhere.
5 min
So many companies spend precious time and resources posting to social media several times a day. They saturate their feed with pictures, posts, and memes. But because there's no real rhyme or reason to their strategy, their social media presence fizzles out. Sound familiar?
3 min
Running a marketing department can be a tricky job, but running one for a company that’s quickly trying to scale up marketing efforts can feel like a whole other level of craziness. Sometimes, it feels like there are not enough hours in the day (because there usually isn’t) as you manage an...
5 min
It's that time of year again, marketers. We're finalising budgets and plans for the upcoming financial year. This means it's the perfect time to introduce new b2b digital marketing ideas, especially if you feel that your efforts are getting a little stale and results are a bit lacklustre.
4 min
As Australia experiences a significant talent shortage , hundreds of scaling SaaS organisations just like yours are stepping into the ring to fight for in-house marketing guns.
5 min
No matter what industry you are in, it’s important to know the value of good marketing. For starters, its role goes way beyond, “Hey, buy from me!”. Marketing helps your business grow by increasing brand awareness, driving profit and growth, enhancing engagement, and helping you acquire and retain...
