4 min
As Australia experiences its most significant talent shortage in recent history and the Great Resignation causing fissures in marketing teams across the country, hundreds of scaling SaaS organisations just like yours are stepping into the ring to fight for in-house marketing guns.
5 min
No matter what industry you are in, it’s important to know the value of good marketing. For starters, its role goes way beyond, “Hey, buy from me!”. Marketing helps your business grow by increasing brand awareness, driving profit and growth, enhancing engagement, and helping you acquire and retain...
3 min
The majority of b2b companies are sitting on vast libraries of content - and not all of it is still relevant, on brand, driving traffic or generating leads. It’s a common problem that is the result of a key missing element in our content strategies: a content governance plan.
4 min
“To gate, or not to gate, that is the question”. It’s a little-known fact that the great debate on whether to gate your content was first considered by William Shakespeare back in 1603. Ok, maybe we’re exaggerating a little bit, but it does FEEL like the debate has been going on for that long.
4 min
You've likely heard the buzz around popular social media platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. While Gen-Z uses the platform to showcase their creative side, some brands on TikTok use the platform to build awareness, engage...
4 min
Does the thought of a b2b newsletter have you yawning? We hear you! They’ve developed quite a bad rap, with people clicking delete or unsubscribe as soon as it hits their inbox. But fear not! When executed properly, a b2b newsletter can deliver valuable information, genuine personality and a human...
4 min
While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.
4 min
Previously, on the Brand chemistry blog, we told you why you need a LinkedIn thought leadership strategy. And in this week's episo... whoops, blog, we'll break down what that strategy should include.
4 min
It's not news to you that marketing budgets have come under greater scrutiny as the economy has been scrambling to recover in the last couple of years. In fact, 68% of marketers have experienced a reduction in their budgets in the past year. Amid the uncertainty, job losses and mass remote working,...
4 min
Are you struggling to produce content that captures the attention of your target audience? That isn’t, well… boring? We might hate to admit it, but sometimes we have a content problem. Dozens of blog posts and downloadables mean nothing if no one wants to read them.
4 min
Remember when LinkedIn was purely a place to upload your resume? Over the last few years, the types of content that people want to see on LinkedIn has changed completely. These changes have ushered in a new era of thought leadership on LinkedIn. Let’s explore what has changed and why — and when to...
3 min
LinkedIn isn’t only about recruiting new talent or building brand awareness. With the right strategy, b2b marketers can also generate leads with LinkedIn. As self-professed LinkedIn marketing nerds, we’ve gathered six top tips to help increase the number of leads you generate via your business...
