Blogs

The most common brand mistakes to avoid

1 min read

The most common brand mistakes to avoid

You have probably seen them as often as we have: the dodgy logos, the incomprehensible (or downright silly) strapline, or the look and feel that just feels... well, plain wrong. You don’t have to look far to find glaring brand mistakes, both in and...

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Positioning vs branding: what’s the difference?

1 min read

Positioning vs branding: what’s the difference?

Positioning vs branding - what's the difference? At Bc, we regularly get asked this question, so let's take a closer look at the two and how they...

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