---
title: B2b marketing insights, trends and strategies (7)
description: Keep up to date with the latest b2b digital marketing insights and tips on the Brand chemistry blog. (7)
image: https://www.brandchemistry.com.au/hubfs/brand-2022/logo/brand-chemistry-logo-featured.png
---

# Blogs

Filter by Tag Show All MarTech b2b agency b2b branding services b2b content marketing b2b customer insights b2b reporting b2b seo b2b social media b2b web design go to market strategy

[![The most common brand mistakes to avoid](https://www.brandchemistry.com.au/hs-fs/hubfs/blog-image-uploads/brand-mistakes-avoid.jpg?width=1200&height=628&name=brand-mistakes-avoid.jpg) ](https://www.brandchemistry.com.au/blog/the-most-common-brand-mistakes-to-avoid)

 1 min read

#### [The most common brand mistakes to avoid](https://www.brandchemistry.com.au/blog/the-most-common-brand-mistakes-to-avoid)

![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer ](https://www.brandchemistry.com.au/blog/author/zoe-palmer)

You have probably seen them as often as we have: the dodgy logos, the incomprehensible (or downright silly) strapline, or the look and feel that just feels... well, plain wrong. You don’t have to look far to find glaring brand mistakes, both in and...

[b2b branding services](https://www.brandchemistry.com.au/blog/tag/b2b-branding-services) 

[Read More](https://www.brandchemistry.com.au/blog/the-most-common-brand-mistakes-to-avoid)

[![Positioning vs branding: what’s the difference?](https://www.brandchemistry.com.au/hs-fs/hubfs/positioning%20vs%20branding.png?width=1200&height=628&name=positioning%20vs%20branding.png) ](https://www.brandchemistry.com.au/blog/positioning-vs-branding-whats-the-difference)

 1 min read

#### [Positioning vs branding: what’s the difference?](https://www.brandchemistry.com.au/blog/positioning-vs-branding-whats-the-difference)

![Picture of Zoe Palmer](https://www.brandchemistry.com.au/hs-fs/hubfs/zoe.jpg?width=30&name=zoe.jpg) [Zoe Palmer](https://www.brandchemistry.com.au/blog/author/zoe-palmer)

Positioning vs branding - what's the difference? At Bc, we regularly get asked this question, so let's take a closer look at the two and how they...

[b2b branding services](https://www.brandchemistry.com.au/blog/tag/b2b-branding-services) 

[Read More](https://www.brandchemistry.com.au/blog/positioning-vs-branding-whats-the-difference)

[ Prev ](https://www.brandchemistry.com.au/blog/page/6) [3](https://www.brandchemistry.com.au/blog/page/3) [4](https://www.brandchemistry.com.au/blog/page/4) [5](https://www.brandchemistry.com.au/blog/page/5) [6](https://www.brandchemistry.com.au/blog/page/6) [7](https://www.brandchemistry.com.au/blog/page/7)

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