4 min
Did you know 90% of agencies say they truly understand their client’s business, but only 65% of clients agree? With this kind of disparity, how can a client agency relationship truly work?
3 min
Creating captivating b2b infographics that can charm and inform simultaneously can sometimes be a bit like geo tagging Dory from Finding Nemo. Where do you even start?
5 min
In an ideal world, your marketing content should be like the Yellow Brick Road in The Wizard of Oz - a shiny, glittering, well-posted path that ultimately leads your customer to where they need to be — your business.
3 min
In May, we’ve been lucky enough to attend some really great talks at CeBIT 2016, and we’ve taken a lot away from them.
3 min
The end of the financial year is approaching, and – miracle of miracles – you still have some money left in your b2b marketing budget.
4 min
Software companies all over the world have a specific challenge. It is one that we see them consistently struggle with – and no wonder. It is not an easy job.
2 min
A good tussle with a worthy opponent can be satisfying and fun - but ultimately can get in the way of the greater good. This is especially true when traditional enemies are actually working towards a common goal, and there is no better example than the age-old feud between IT and marketing.
4 min
According to a recent study by the Content Marketing Institute, 88% of b2b marketers are using content marketing in their marketing mix. However, only 32% of organisations have reached a high level of maturity and sophistication in their b2b content marketing strategy.
4 min
Is it colour or color? And do we write 5 or five in a headline? What about okay, ok, OK or o.k.?
5 min
How far will you go to avoid a sales person?
3 min
When you're busy creating content and running your own blog, guest posting for a third-party publication probably doesn’t sit very high on your list of priorities. We get it.
4 min
While implementing your inbound marketing strategy, have you ever caught yourself thinking; where do I find time to develop all this content? Who are my core personas? How do I get marketing and sales to play ball? Or, which metrics are best?
