1 min
Over the last year, a new breed of on-page optimisation tools have entered the digital space. They allow non-technical staff to quickly and easily run A/B, or even multi-variable tests, so that landing pages can be reviewed, analysed and improved. Increasing conversion rates of landing pages is a...
2 min
Wouldn’t it be good to see what your business really looks like to the outside world? And, more importantly, to your clients? Sourcing b2b customer testimonials is one of the best ways of finding out your business’ real strengths and weaknesses.
3 min
Campaign launch is always an exciting day, isn’t it? You’ve spent months tossing around creative ideas for your inbound marketing campaign, generating content, setting up your automation workflows and testing the processes. Finally, it’s the day to hit the big red launch button and let your inbound...
3 min
A brand is much more than the sum of its parts. A successful brand embodies the promise that certain values and qualities will be delivered to your customer when they purchase your product or service: and that makes it one of your company’s most valuable assets. But when is it time for a rebrand...
3 min
Ever since Bill Gates wrote that ‘content is king’ way back in 1996, this has become a marketing mantra: so much so, that you’re probably getting pretty sick of hearing it. Sadly, you won’t stop hearing it any time soon, because Bill Gates was right: the benefits of content marketing are countless.
2 min
So you’ve built up your email marketing list? Well done! But don’t rest on your laurels just yet, because the work doesn’t end there.
2 min
Does your business have a blog, but you’re not sure if it’s actually contributing to the bottom line? It might be that your content doesn’t actually address the issues your audience is looking for. Whoops!
3 min
Have you ever tried finding an authentic restaurant in a foreign city? You know, the non-touristy kind that is frequented by locals and doesn’t charge you double for a never-see-you-again-anyway service? They are often a bit hidden, right?
2 min
As b2b marketers, it’s our job to make sure that your latest meticulously-crafted marketing message isn’t lost in the ethos. A study by Business2Community revealed 47% of participants said they make their decision to open an email based on the content in the subject line. With that statistic in...
3 min
Here at Brand chemistry, we’ve always said that the first and most fundamental step to successful brand building is research – getting under the skin of your target customer, understanding your competitors and your market landscape.
2 min
Here at Brand chemistry, we talk to many companies whose businesses have evolved so fast that they’ve suddenly found themselves constrained by a brand that doesn’t fit any more. We also talk to companies whose competitive landscape and customer profile have changed so much that their brands are...
2 min
Content marketing for b2b is the secret sauce for turbocharging your business growth and captivating your customers. But as much as we all love content marketing and its benefits, it’s not a ‘one size fits all’ marketing cure-all, guaranteed to land hundreds of hot leads for everyone. Content...
