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Bringing KINSHIP to life with new brand strategy and identity

When social business consultancy iGo2 approached us about branding and launching their new start-up KINSHIP digital, we jumped at the chance.

KINSHIP Digital is a specialist consultancy that helps large organisations adopt and use social and digital technology to build and strengthen relationships with their customers.

1.
Brand positioning
2.
Brand identity
3.
Product and service packaging

Brand chemistry’s positioning workshops helped to distil KINSHIP’s unique advantage.

 Product development and service packaging workshops gave KINSHIP an easily-digestible suite of services supported by relevant and compelling product benefits. In the final touch of alchemy, a detailed communications strategy built a series of real and believable promises that addressed specific pain points at each stage of the customer lifecycle.

“We gave Brand chemistry a big challenge in understanding our business, creatively positioning our new service and launching in a very tight timeframe. They exceeded expectations and allowed us to deliver without any interruption to clients already using the service. Now, the message is clear at every turn and clients recognise KINSHIP digital in multiple channels.”

MIKE GREEN, CEO, KINSHIP DIGITAL

The Results

KINSHIP’s brand positioning, a compelling new name and a strong, memorable tagline were coupled with a distinctive visual identity that truly brought the brand to life. The communications strategy inspired powerful online copy which showed a deep understanding of their markets’ needs, all wrapped up in a website that was easy to navigate and enjoyable to browse.

If you’re looking to make your brand stand out from the crowd, get in touch today.


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