Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Industry
SaaS
Challenge
After securing $2 million in Series A funding, Booking Boss needed to establish a unique brand voice in the tourism industry before international expansion. Despite understanding their competitive advantages, they struggled to articulate their brand promise effectively.
Results
Through strategic brand workshops and development, Bc helped position Booking Boss as an all-inclusive growth platform rather than just another booking system, establishing a unique category in the market. The refreshed brand identity and custom website successfully communicated their evolution and future vision, garnering positive internal and market reception.
KEY Services
Brand strategy
Identity development
Website design
Content creation
Market positioning
Visual storytelling
The challenge
After raising $2 million in Series A funding, Australian startup Booking Boss was gearing up for international expansion.
But first, they wanted to build a strong, unique voice within the tourism industry.
The approach
The Booking Boss team had a solid grasp of its own competitive advantages, and a crystal clear picture of the buying persona. But it can be hard to see the wood for the trees when trying to articulate your brand promise, which is why we jumped in to help.
After some initial customer and industry research, we held Brand chemistry’s proprietary brand workshop, a high-energy half-day that resulted in giving us the unique advantages Booking Boss had to offer.
During the interpretation stage, we soon realised that Booking Boss was so much more than the standard online booking system that Booking Boss’ competitors offer. In fact, Booking Boss owned a category all on its own, as an all-inclusive growth platform for tour operators. Booking Boss helps owners to Get Further in their business by doing more with less, Get There Faster by accessing greater sales and marketing benefits, and to Feel Freer by being able to make more informed expansion decisions while still enjoying the ride.
The brand identity refresh via simple mood boards followed, but Booking Boss entrusted Brand chemistry to develop the brand in a live environment, during the build of the company’s website. Custom design and photography helped us to bring the feeling of the brand to life, while the Hubspot COS website platform made SEO optimisation and country personalisation a breeze.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.