Before launching their Software as a Service (SaaS) platform in July 2017, Sinorbis operated as a specialist China digital marketing agency to build authority for their brand and gain momentum with their inbound marketing. This meant that once their product was ready to be released to market they had established a good base and could grow fast.
They did not, however, have the internal resources or a marketing automation platform to be able to achieve this on their own. They wanted a strategic partner who could help them select the right tool for their business and establish a strong inbound marketing approach for demand generation.
After thoroughly vetting Brand chemistry’s own inbound marketing, CEO and founder Nicolas Chu was reassured that we were an agency that practices what we preach. Sinorbis engaged Bc in September 2016.
Brand chemistry took a highly structured approach to building an inbound marketing strategy for Sinorbis, starting with personas. “Bc did an amazing job identifying the personas and crafting a strategy based on that,” says Nicolas.
Brand chemistry strategists knew that Sinorbis needed fast results and developed a comprehensive inbound marketing program covering all stages of the focus personas’ buying process. Bc then helped Sinorbis select a marketing automation tool that would be the best fit for their business.
“Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. We eventually went for HubSpot,” says Nicolas.