sinorbis

    Sinorbis launches with a bang with Brand chemistry

    2 min
    Sinorbis case study helping western business in China

    Industry

    SaaS

    Challenge

    Sinorbis needed to transition from a digital marketing agency to launching their SaaS platform for Western companies entering the Chinese market, but lacked internal resources and marketing automation capabilities. The company required a strategic partner to help select the right tools and establish an inbound marketing approach for demand generation.

    Results

    Within six months of implementing Bc's strategy, Sinorbis achieved over 100% increase in website traffic, 200% growth in monthly leads, and secured six new agency customers. The successful launch included establishing thought leadership and creating a strong foundation for continued growth through inbound marketing.

    KEY Services

    Strategy development
    Platform selection
    Content creation
    Lead generation
    Marketing automation
    Launch support
    https://www.sinorbis.com/
    $5.4M+
    Manage Spend
    100+
    Deals Completed
    7.6x
    ROI
    $2M
    Cost Savings

    About Sinorbis

    • Sinorbis is an integrated digital marketing platform that specialises in helping Western companies break into China by accelerating the speed to market and significantly reducing the cost of launching a high-performing digital presence behind the Great Firewall. 

    The challenge

    Before launching their Software as a Service (SaaS) platform in July 2017, Sinorbis operated as a specialist China digital marketing agency to build authority for their brand and gain momentum with their inbound marketing. This meant that once their product was ready to be released to market they had established a good base and could grow fast.

    They did not, however, have the internal resources or a marketing automation platform to be able to achieve this on their own. They wanted a strategic partner who could help them select the right tool for their business and establish a strong inbound marketing approach for demand generation.

    The approach

    Brand chemistry took a highly structured approach to building an inbound marketing strategy for Sinorbis, starting with personas. “Bc did an amazing job identifying the personas and crafting a strategy based on that,” says CEO & Founder, Nicolas Chu.

    Brand chemistry strategists knew that Sinorbis needed fast results and developed a comprehensive inbound marketing program covering all stages of the focus personas’ buying process. Bc then helped Sinorbis select a marketing automation tool that would be the best fit for their business.

    “Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. We eventually went for HubSpot,” says Nicolas.

    Sinorbis case study helping western business in China

     

    The results

    In just six months, Sinorbis’ website traffic increased by over 100%, thanks to keyword-optimised blogging, link-building, and strategically placed guest blogs. LinkedIn articles concurrently helped to raise awareness and the thought leadership position of the Sinorbis brand, while segmented database marketing helped drive lead conversions.

    Downloadable content that addressed buyer personas’ most pressing concerns helped to achieve a 200% increase in the number of leads generated each month, while bottom-of-funnel offers and nurtures delivered six new agency customers in the six-month period.

    With Bc’s help, Sinorbis had raised its profile in the market, and was able to launch their product in July as planned. To mark the occasion, Sinorbis held a conference in partnership with Ashton Media, around which Bc developed an inbound strategy for capturing and nurturing leads, successfully growing the database of marketable contacts.  

    “I would say that Bc is the perfect partner for anyone who is willing to set up an inbound marketing strategy.”

     

    Since launching their platform, Sinorbis have been achieving the fast growth they had initially hoped for, on the back of their strong inbound approach.

    “Brand chemistry’s technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions, which resulted in new opportunities.”

    Katrina Youdale
    Head of Marketing, RobobAI

    “For anyone who is looking for a strategic approach and structure to inbound marketing, Bc is the right partner.”

    Nicolas Chu
    CEO & Founder, Sinorbis
    Brittany Pannett, Head of Marketing, Nomos One

    Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success. 

    Brittany Pannett
    Head of Marketing at Nomos One
    Read case study
    Laura Malseed

    BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

    Laura Malseed
    Digital Strategy Manager B2B & D2C at Lavazza
    Read case study
    Nicole Carbone

    As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business. 

    Nicole Carbone
    National Marketing Manager at Higgins Coatings
    Read case study
    Brittany Pannett, Head of Marketing, Nomos One

    Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success. 

    Brittany Pannett
    Head of Marketing at Nomos One
    Read case study
    Laura Malseed

    BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

    Laura Malseed
    Digital Strategy Manager B2B & D2C at Lavazza
    Read case study
    Nicole Carbone

    As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business. 

    Nicole Carbone
    National Marketing Manager at Higgins Coatings
    Read case study
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