As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Industry
Business Intelligence
Challenge
IRD struggled with Marketo's complexity and technical demands, which consumed valuable agency resources and hindered sales team visibility into lead scoring. As an SME with limited resources, they needed a more user-friendly marketing automation platform that would maintain their data while improving sales and marketing integration.
Results
Through Bc's strategic implementation, IRD successfully migrated to HubSpot within one month with no disruption to marketing activities or data loss. The transition provided easier analysis of customer engagement, better reporting capabilities, and improved sales-marketing alignment through more accessible dashboards.
KEY Services
Platform migration
Data transfer
Process planning
System integration
Team training
Timeline management
The challenge
IRD started their content marketing journey with Marketo. With promises of powerful lead-scoring and tracking capability, Marketo seemed a great marketing automation platform choice for IRD, however it ultimately turned out to be the wrong fit for the SME.
While powerful, the complexity and level of technical understanding required to manage and maintain the platform were making it a labour-intensive tool for an SME with limited resource. It chewed up valuable agency hours better spent on strategy and lead-generating content. What’s more, in the existing platform, sales could not immediately and easily visualise the factors contributing to a lead’s score on a dashboard, which was diminishing their ability to personalise an approach and close sales.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.