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    NCC Group kicks webinar goals with Bc

    2 min
    NCC Group kicks webinar goals with Bc

    Industry

    IT Services & Consulting

    Challenge

    With only one marketing resource across Asia Pacific, NCC Group needed support to grow brand awareness and fill their sales pipeline while maintaining customer communication during COVID-19. Technical integration issues between legacy systems and new marketing automation technology added complexity to their webinar campaign execution.

    Results

    Bc's strategic campaign delivered exceptional results across two webinars, exceeding registration goals by 3x and 2.7x respectively (95 vs 30 target, and 216 vs 80 target). The success extended beyond attendance metrics, with post-webinar nurtures converting marketing-qualified leads into sales meetings within weeks.

    KEY Services

    Campaign strategy
    Webinar planning
    Content creation
    Lead generation
    Technical integration
    Performance tracking
    https://www.nccgroup.com/
    $5.4M+
    Manage Spend
    100+
    Deals Completed
    7.6x
    ROI
    $2M
    Cost Savings

    About NCC Group

    • NCC Group is a global expert in cybersecurity and risk mitigation, working with businesses to protect their brand, value and reputation against an ever-evolving threat landscape. A publicly listed company of more than 2,000 employees, NCC Group has a global footprint that includes a strong presence here in Australia.

    The challenge

    To begin the financial year on the right foot, NCC Group wanted to grow brand awareness, fill their sales pipeline, and also to effectively communicate with customers during the ongoing COVID-19 pandemic.  However, with a single marketing resource across Asia Pacific, and such intensive communication needed, NCC Group knew they needed a little outside help.

    An (im)perfect storm of legacy systems and new marketing automation tech meant this project was not without some technical challenges. The Bc team identified and tackled integration problems as they arose, learning on the fly during the promotion of the first webinar and improving the process for the second webinar, just weeks later.

    The approach

    Brand chemistry created a campaign plan for the promotion of two educational webinars. Unlike other agencies who had pitched for the project, Bc's plan took the time to deeply profile NCC Group's audience and to create a campaign that delivered more than just beautiful graphics - but featured specific goals, campaign strategy, channel-centric planning, and detailed deliverables.

    The plan

    Bc developed and executed a strategic plan to generate leads for two NCC Group webinars. At a high level, the plan included landing pages, email nurtures, new creative assets, resources and design, updating existing web assets, paid and organic social promotion, telemarketing scripts and writing for industry publications.

    ‘Brand chemistry worked quickly and effectively to understand our needs and deliver an incredible amount of high-quality work on a short timeline. They did in weeks what it would have taken me months to do - and did it really well,’ says Cara Christofi, Marketing Manager, APAC.

    NCC Group website

     

    The results

    The webinars themselves were highly successful, both exceeding registration, attendance and engagement goals, and surpassing industry benchmarks. More than this though, post-webinar nurtures delivered marketing-qualified leads that progressed onto sales meetings in just a few short weeks.

    "Both webinars got far more engagement than we expected. Brand chemistry created good messaging across the right channels which delivered the right kinds of leads."

    "If you want a b2b agency to understand your business quickly, and fill your pipeline effectively, Brand chemistry is it. The agency has affordably delivered high quality leads via end-to-end inbound marketing for us not once, but twice, and has exceeded both our goals and expectations."

    “Brand chemistry’s technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions, which resulted in new opportunities.”

    Katrina Youdale
    Head of Marketing, RobobAI

    "Brand chemistry's expertise in content development produced an excellent product that has been well-received by the procurement community and lead to great results for us."

    Cara Christofi
    Marketing Manager, APAC NCC Group
    Nicole Carbone

    As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business. 

    Nicole Carbone
    National Marketing Manager at Higgins Coatings
    Read case study
    Katrina Youdale
    Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
    Katrina Youdale
    Head of Marketing at RobobAI
    Read case study
    Nicolas Chu
    Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. 
    Nicolas Chu
    CEO at Sinorbis
    Read case study
    Nicole Carbone

    As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business. 

    Nicole Carbone
    National Marketing Manager at Higgins Coatings
    Read case study
    Katrina Youdale
    Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
    Katrina Youdale
    Head of Marketing at RobobAI
    Read case study
    Nicolas Chu
    Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. 
    Nicolas Chu
    CEO at Sinorbis
    Read case study
    Read more case studies

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