The approach
Viewpoint's key message pillars were connected construction, connected workflows and connected data. Brand chemistry therefore built a strategic content framework with several thought leadership articles and podcasts that took topical angles on those pillars.
The challenges
Bc produced 12 'connected construction' articles for publication on Viewpoint's site and in the industry media, before embarking on the production of the client's first ever podcast.
Hosted by Product Manager APAC, Andrew Tucker, the three episodes included special guests Sam MacPherson from Early Trade, Ewan Van Zyl from Growthbuilt and John Fingland from Trimble in the United States.
Producing a podcast with such a diverse range of guest speakers was not without challenges! Liaising with Marketing Manager, Natalie Richie, Bc created an episode structure and interview questions. With John located in Portland, Oregon, we also coordinated with our studio partners to record both in-person and remotely.
"As a Product Manager, I had no experience in creating or speaking on a podcast," said Andrew. "Brand chemistry held regular calls to ensure that my guests and I were prepared - they made everything easy."
The results
At the time of writing this case study, the posts have been read over 500 times, while the podcast has enjoyed over 400 listens.
Blogs:
Podcast episodes:
"I couldn't be happier with the work and the results that Brand chemistry consistently achieves," said Natalie.
"Their work is evergreen, and is consistently highlighted by my global team as assets that they want to localise for use in other regions."
Our successful partnership with Viewpoint will continue through this year, with Bc already working on the production of a suite of some fresh new APAC content.
“The team held my hand and made me feel very comfortable that everything was considered until the launch date,” Natalie said.