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    Trimble Viewpoint's new podcast takes off with Bc

    2 min
    Viewpoint-img

    Industry

    Construction

    Challenge

    Viewpoint, a construction software leader and part of Trimble, needed content support to launch a new product offering centered around connected construction. The company required expertise to produce their first podcast series along with supporting content that would effectively communicate their connected construction proposition.

    Results

    Working with Bc, Viewpoint successfully launched their first podcast series achieving over 400 listens, while companion blog posts garnered more than 500 reads. The quality and success of the content led to global recognition within Trimble, with other regions seeking to localise the assets.

    KEY Services

    Content strategy
    Podcast production
    Blog writing
    Interview coordination
    Guest management
    Performance tracking
    http://viewpoint.com
    $5.4M+
    Manage Spend
    100+
    Deals Completed
    7.6x
    ROI
    $2M
    Cost Savings

    About Viewpoint

    • Viewpoint has been a construction software industry leader for more than 40 years.
    • Part of industrial technology group Trimble, Viewpoint is an award-winning cloud-based software solution that helps construction organisations increase efficiency, profitability and accountability.

    The challenges

    Viewpoint engaged Brand chemistry to support the launch of a new product offering, and having worked together previously, Viewpoint wanted Bc's expertise to produce content that drives home the organisation's connected construction proposition. We were more than willing to lend a hand!

    Bc produced 12 'connected construction' articles for publication on Viewpoint's site and in the industry media, before embarking on the production of the client's first ever podcast.

    Hosted by Product Manager APAC, Andrew Tucker, the three episodes included special guests Sam MacPherson from Early Trade, Ewan Van Zyl from Growthbuilt and John Fingland from Trimble in the United States.

    Producing a podcast with such a diverse range of guest speakers was not without challenges! Liaising with Marketing Manager, Natalie Richie, Bc created an episode structure and interview questions. With John located in Portland, Oregon, we also coordinated with our studio partners to record both in-person and remotely.

    "As a Product Manager, I had no experience in creating or speaking on a podcast," said Andrew. "Brand chemistry held regular calls to ensure that my guests and I were prepared - they made everything easy."

    The approach

    Viewpoint's key message pillars were connected construction, connected workflows and connected data. Brand chemistry therefore built a strategic content framework with several thought leadership articles and podcasts that took topical angles on those pillars. 

     

    Trimble Viewpoint podcast case-study

     

    "I couldn't be happier with the work and the results that Brand chemistry consistently achieves. Their work is evergreen, and is consistently highlighted by my global team as assets that they want to localise for use in other regions.

    The team held my hand and made me feel very comfortable that everything was considered until the launch date."

     

    Our successful partnership with Viewpoint will continue through this year, with Bc already working on the production of a suite of some fresh new APAC content.

    “Brand chemistry’s technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions, which resulted in new opportunities.”

    Katrina Youdale
    Head of Marketing, RobobAI

    “The new posts have been read over 500 times, while the podcast has had over 400 listens. I couldn't be happier with the work and the results Brand chemistry constantly achieves."

    Natalie Richie
    Marketing Manager, APAC at Viewpoint Trimble
    Laura Malseed

    BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

    Laura Malseed
    Digital Strategy Manager B2B & D2C at Lavazza
    Read case study
    Katrina Youdale
    Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
    Katrina Youdale
    Head of Marketing at RobobAI
    Read case study
    Mike Stuart
    Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing. 
    Mike Stuart
    Senior Manager - Strategic Services at Victoria University
    Read case study
    Laura Malseed

    BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

    Laura Malseed
    Digital Strategy Manager B2B & D2C at Lavazza
    Read case study
    Katrina Youdale
    Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
    Katrina Youdale
    Head of Marketing at RobobAI
    Read case study
    Mike Stuart
    Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing. 
    Mike Stuart
    Senior Manager - Strategic Services at Victoria University
    Read case study
    Read more case studies

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