optiviaRevamped brand positioning & website elevate Optivia's business growth

Industry

IT Services & IT Consulting

Challenge

As a data and analytics consultancy working with major Australian businesses, Optivia's marketing presence and website failed to reflect their company's evolution and high-caliber client portfolio. Their leadership recognised the need to refine their brand positioning and overall messaging to drive business growth.

Results

Through comprehensive brand strategy work and website development, Bc delivered a professional online presence that effectively communicated Optivia's value proposition and generated internal pride. The successful project led to an ongoing partnership focused on building brand awareness and establishing thought leadership.

KEY Services

Brand strategy
Customer research
Website design
Content creation
UX development
Marketing support
http://optivia.com.au
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings

About Optivia

  • An expert data and analytics consultancy, Optivia specialises in data engineering and insights delivery for large companies with complex systems and data landscapes. Boasting an impressive client portfolio, Optivia works with major Australian businesses, including ASX 20 firms and large energy providers.
  • In a world where data is king and insights are priceless, it pays to have a company like Optivia on your side.

The challenge

Despite their portfolio, Optivia's marketing did not reflect how the company had evolved or grown over the past several years. The leadership team initially contacted Brand chemistry to help build awareness through LinkedIn. However, they realised they needed to take a step back and finesse their brand positioning, overall messaging and website to make an impact.

With our knack for crafting compelling brands and building engaging websites, we were more than willing to join forces!

The strategy

Bc kicked off the project by meeting with Optivia’s senior leadership team to ‘get under the hood’ of their business, plans and goals. We undertook extensive customer research, interviewing their real customers to understand what they loved about the brand and what makes it unique.

After compiling our customer research, Bc hosted an in-depth branding workshop with Optivia’s team to build a brand persona, and define what Optivia stands for and makes them stand out. Bc’s brand strategy team then used all the gathered information to craft Optivia’s final brand positioning statement and messaging, which was then used as the foundation for the future website copy.

The execution

Once the brand had been refined and approved, Bc documented what needed to be done to transform Optivia’s previous site into a fully functioning website. We also took the time to understand some of Optivia’s key requirements for the project. Ultimately, it was important that the new site:

  • Presents a more professional face for the company
  • Drives more inbound inquiries, awareness and credibility
  • Identifies Optivia as a niche b2b provider of data and analytics
  • Communicates their new brand messaging and value proposition
  • Has a clear structure that can be maintained and built on over time
  • Includes credible content and engaging design that represents the Optivia brand


With a strong brand positioning and key objectives, our content writers worked closely with our UX design team to create a compelling narrative. Once the copy was approved, we then moved to development.

With a strict budget and specific content requirements, good communication between Bc and Optivia was key in keeping this project on track. The result was an engaging, well-planned website that presents Optivia’s new brand positioning in the best possible light.

Lasith Abayawardana, Co-Founder & Director at Optivia, praised Bc’s project management skills.

“There was always a clear plan of when we needed to touch base, the things we needed to brainstorm, when we were going to get content back to review,” said Lasith. “The team always outlined everything quite well.”

Revamped brand positioning & website elevate Optivia's business growth

 

The results

Optivia received a new website that fit their requirements and ticked all the boxes in the brief. As a bonus, the website also created a lot of internal buzz and cultivated a sense of employee pride.

“I can say for a fact that the project was something everyone got behind, especially internally. We wanted to ensure our team felt like they were part of a professional, growing startup - that’s what we achieved."

 

Overall, the project was a resounding success. Lasith says the brand and website refresh have significantly improved Optivia’s industry reputation.

“Our existing website at the time was, to be honest, more of a placeholder, but now we have a far more professional appearance. We’ve got some great content and case studies. And I have no doubt that now when we have client conversations, they have a place where they can see what our brand and our business is about.”

 

Following the successful launch of the new website, our partnership with Optivia has continued. We're now working closely with them to help amplify their brand awareness in the market and establish their consultants as industry thought leaders.

 

optivia_website_1

optivia website 2

optivia website 3

optivia website 4

 

“Brand chemistry’s technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions, which resulted in new opportunities.”

Katrina Youdale
Head of Marketing, RobobAI

"Working with Brand chemistry has been a pleasant experience. We have developed a collaborative partnership that has helped us build a significant online presence."

Lasith Abayawardana
Co-Founder & Director, Optivia
Brittany Pannett, Head of Marketing, Nomos One

Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success. 

Brittany Pannett
Head of Marketing at Nomos One
Katrina Youdale
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Katrina Youdale
Head of Marketing at RobobAI
Nicolas Chu
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. 
Nicolas Chu
CEO at Sinorbis
Brittany Pannett, Head of Marketing, Nomos One

Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success. 

Brittany Pannett
Head of Marketing at Nomos One
Katrina Youdale
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Katrina Youdale
Head of Marketing at RobobAI
Nicolas Chu
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. 
Nicolas Chu
CEO at Sinorbis

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