As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Industry
SaaS
Challenge
Despite having a powerful lease management and accounting software solution, Nomos One struggled with low website engagement and limited online customer acquisition. Operating in a niche industry required them to develop a targeted keyword strategy to capture relevant market searches.
Results
Through Bc's SEO optimisation efforts, Nomos One achieved page 1 rankings for 75% of industry keywords and improved their average position from 81 to 69. The improvements led to higher quality leads and better conversion rates from organic search traffic.
KEY Services
Keyword research
Content optimisation
Technical fixes
SEO monitoring
Strategic mentoring
Performance tracking
The approach
Each month, Bc conducts a full audit of the Nomos One website to identify areas for improvement. These audits include a review of keyword rankings and technical SEO performance, using Google Analytics to track and measure user acquisition and site engagement.
Over the last six months, Nomos One and Bc have:
- Completed research to identify new keyword opportunities
- Optimised copy to ensure the site’s industry pages rank in SERPs and reach qualified traffic
- Implemented technical fixes to improve website health, such as updating internal and external links, reviewing broken backlinks and tidying up page code
- Conducted a keyword audit and introduced target pages to ensure each page is tracked for the proper search term
Bc is also working with the Nomos One team to optimise the company's existing suite of blog content to improve organic search rankings.
In addition, Nomos One wanted to build on their in-house knowledge of SEO. To complement our SEO support, we're running quarterly strategic mentoring sessions with their team, covering a broad variety of topics.
Brittany says the ongoing support has significantly improved all their marketing channels.
“We’ve gained high-level insights on optimising our keyword strategy, enhancing blog content, improving email marketing metrics and generating new leads,” Brittany said.
“The specificity and expertise from Bc during the mentoring sessions have led to continuous improvement in our marketing efforts."
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.