increase in monthly leads
increase in search traffic
increase in monthly website visits
The Bc team worked closely with the business to profile the key buying personas, identify the best opportunities, and pull together the content marketing plan accordingly.
Kicking off by creating some high quality, search engine-optimised content, we then helped Booking Boss get maximum reach with distribution. Blogs, case studies, downloadables. webinars and client testimonials were all part of the plan to help establish brand trust. Reach was further enhanced by targeted guest blogging and some savvy public relations techniques that engaged the right customers and influencers in the tourism b2b industry.
Brand chemistry’s nurture streams were specifically designed to find out more about Booking Boss’ previous subscribers, helping to filter real opportunities from tyre-kickers, and move the real opportunities along their buying journey.
Throughout the collaboration, Brand chemistry helped Booking Boss to achieve a deep, qualified understanding of what makes the Booking Boss product unique and compelling to the target market.
We used this understanding to increase new leads by eight-and-a-half times, increase organic search traffic by three times, and increase overall website traffic by four times. Deep understanding of the buyers helped us to craft nurture streams that achieved 15% conversion rate (a full 10% above industry averages).
We also used our demographic and behavioural insight of customers to develop the Booking Boss brand, ready for expansion into the U.S. The website followed hot on the heels of the Booking Boss brand, built on HubSpot COS, with personalised content geo-targeted for the US buyers.
“The results speak for themselves! I firmly believe we have been able to achieve this level of success and continue to do so because of the collaborative relationship we have with the Brand chemistry team. They have made it their mission to really understand our business and we are thrilled to have found them.”
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