As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Industry
SaaS
Challenge
Despite having loyal customers, SaaS startup Booking Boss needed to create greater market awareness and generate leads to achieve their next growth phase. Facing stiff competition from companies already invested in content marketing, they needed to establish themselves as Australia's #1 booking software provider.
Results
Through comprehensive content marketing and lead nurturing strategies, Bc helped Booking Boss achieve an 855% increase in monthly leads, 287% increase in search traffic, and 407% increase in monthly website visits. Their nurture streams exceeded industry averages with a 15% conversion rate (10% above average).
KEY Services
Content strategy
Lead nurturing
SEO optimisation
Brand development
Website creation
Market expansion
The challenge
With stiff competition in the industry that had already invested aggressively in content marketing, Booking Boss realised it was time to invest. And what better time than with Series A funding
Booking Boss’ main requirements were to:
- Grow overall traffic to the Booking Boss website.
- Build the Booking Boss website into a lead-generation hub
- Raise Booking Boss’ profile as the #1 booking software provider in Australia.
The approach
The Bc team worked closely with the business to profile the key buying personas, identify the best opportunities, and pull together the content marketing plan accordingly.
Kicking off by creating some high quality, search engine-optimised content, we then helped Booking Boss get maximum reach with distribution. Blogs, case studies, downloadables. webinars and client testimonials were all part of the plan to help establish brand trust. Reach was further enhanced by targeted guest blogging and some savvy public relations techniques that engaged the right customers and influencers in the tourism b2b industry.
Brand chemistry’s nurture streams were specifically designed to find out more about Booking Boss’ previous subscribers, helping to filter real opportunities from tyre-kickers, and move the real opportunities along their buying journey.
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.