BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
Industry
Financial Services
Challenge
Yieldbroker's website suffered from poor user experience and misalignment with their brand identity, particularly on key pages that lacked logical structure. The financial trading solutions provider needed a comprehensive website overhaul within strict budget and time constraints.
Results
Through careful planning and execution, Bc delivered a fresh, on-brand, and easily navigable website that met all project requirements and deadlines. The revamped site received positive feedback from both staff and clients, successfully improving user experience while maintaining brand consistency.
KEY Services
UX design
Website development
Content structure
Brand alignment
Mobile optimisation
Performance testing
The plan
Bc kicked off the project with a closely scoped stakeholder workshop to understand the specific goals of each key area on the website and to uncover any problems which Yieldbroker were facing in each section.
After the workshop, Bc documented exactly what needed to be done, to ensure nothing was lost in translation at briefing stage.
‘When dealing with a client that doesn’t have any digital experience, it is essential to ensure we explain everything so they understand what we will and won’t be doing,” explained Reinhard Kirchner, Brand chemistry’s UX Designer and Studio Lead.
The plan that was shared with Yieldbroker clearly demonstrated Bc’s intention to create pages that were:
- Clear and consistent
- Full of easily 'digestible' content
- Accessible via mobile
- Refreshed with on-brand imagery
- Easy to navigate with a visual hierarchy of content
- Showcasing the desirability and credibility of the product and brand
- Easy to search
The results
Yieldbroker was presented with a fresh, on-brand and easily navigable website - on time and within budget - ticking all the boxes set out during project kick-off.
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.