They have been dynamically connecting markets in Australia and New Zealand for unrivalled trading efficiency, liquidity and coverage since 1999. Yieldbroker brings together banks, portfolio managers, treasuries and risk managers in a reliable and trusted trading environment.
Yieldbroker approached BC to give their website an overhaul, particularly those key pages which were misaligned with the brand and lacked a logical structure making the user experience unpleasant.
Yieldbroker had previously been working with Brand chemistry (Bc) on their brand messaging and identity, as well as their content marketing, and so were aware of the quality Bc applied to work. When they found out Bc had the capacity to handle the website enhancement project from start to finish, and within a short timeframe and reasonable budget, they were keen to get started.
Closely following the brief, Bc’s UX Design team created design prototypes and used internal testing to ensure the improvement of the User Journey throughout the site.
Once approved by the client, Bc moved to development. With rigorous quality assurance, we ensured the site was functioning correctly and consistently and worked across different browsers. The process also looked at ensuring high page performance scores and fixing any bugs before going live.
With both a strict budget and short timeframe, good communication between Bc and Yieldbroker was key in keeping this project on track throughout all stages of the website development. The result was a consistent, well thought-through website that represents Yieldbroker in the best possible light.