Yieldbroker has been dynamically connecting markets in Australia and New Zealand for unrivalled trading efficiency, liquidity and coverage since 1999. The platform brings together banks, portfolio managers, treasuries and risk managers in a reliable and trusted trading environment.
Having recently had their website designed and built by another agency, Yieldbroker was struggling with some key pages which didn’t represent the brand sufficiently and were not consistent with the rest of the site. They felt such pages were damaging their credibility and in addition to the brand misalignment, there was no logical structure to the pages, making the user experience unpleasant.
Having worked with Brand chemistry (Bc) on their brand messaging and identity, as well as their content marketing, and so were aware of the quality Bc delivered. When they found out we had the capacity to handle the website enhancement project from start to finish, and within a short timeframe and reasonable budget, they were keen to get started.
Closely following the brief, Bc’s UX Design team created design prototypes and used internal testing to ensure the improvement of the User Journey throughout the site.
With rigorous quality assurance, we ensured the site functioned correctly and consistently and worked across different browsers. High page performance scores were achieved before going live.
With both a strict budget and short timeframe, good communication was essential for this project. The result was a consistent, well thought-through website that now represents Yieldbroker in the best possible light.