Bc kicked off the project with a closely scoped stakeholder workshop to understand the specific goals of each key area on the website and to uncover any problems which Yieldbroker were facing in each section.
After the workshop, Bc documented exactly what needed to be done, to ensure nothing was lost in translation at briefing stage.
‘When dealing with a client that doesn’t have any digital experience, it is essential to ensure we explain everything so they understand what we will and won’t be doing,” explained Reinhard Kirchner, Brand chemistry’s UX Designer and Studio Lead.
The plan that was shared with Yieldbroker clearly demonstrated Bc’s intention to create pages that were:
Clear and consistent
Full of easily 'digestible' content
Accessible via mobile
Refreshed with on-brand imagery
Easy to navigate with a visual hierarchy of content
Showcasing the desirability and credibility of the product and brand
Easy to search
Closely following the brief, Bc’s UX Design team created design prototypes and used internal testing to ensure the improvement of the User Journey throughout the site.
Once approved by the client, Bc moved to development. With rigorous quality assurance, we ensured the site was functioning correctly and consistently and worked across different browsers. The process also looked at ensuring high page performance scores and fixing any bugs before going live.
With both a strict budget and short timeframe, good communication between Bc and Yieldbroker was key in keeping this project on track throughout all stages of the website development. The result was a consistent, well thought-through website that represents Yieldbroker in the best possible light.
Yieldbroker was presented with a fresh, on-brand and easily navigable website - on time and within budget - ticking all the boxes set out during project kick-off.
"I’ve had fantastic feedback on the website from staff and clients. BC clearly understood the brief, responded quickly and the end result is tremendous."
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