As a fourth-generation, family-owned company with global reach, they’re committed to doing business with heart across all their different verticals.
Lavazza Australia partnered with Brand chemistry in an effort to consolidate and modernise their b2b digital presence and transform the way they market their office coffee solutions (OCS). After this, increasing brand awareness among office managers and generating qualified leads quickly became a priority for the premium Italian coffee brand.
To achieve Lavazza’s ambitious brand awareness and lead generation goals, Bc developed a campaign plan that aligned closely with Lavazza’s brand manifesto.
Since the campaign was due to launch after the 2nd wave of COVID-19, the creative theme centered around the challenges of being an office manager in the era of remote and hybrid work, as well as the sense of connection we have come to miss over extended periods of working from home.
The campaign consisted of three key content assets:
The campaign was distributed over a period of 7 months through a combination of organic social, paid social and industry publication sponsorship - all managed by the Bc team.