BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
Industry
Health Insurance
Challenge
Navy Health, facing competitive pressure from retail funds with larger budgets, struggled with a sales process that wasn't aligned with customer experience. As a restricted membership fund serving military personnel, they needed to optimise their sales approach without matching the marketing spend of larger competitors.
Results
After Bc's sales enablement program, Navy Health saw confidence in managing new business increase from 27% to 82% among their sales team. The program achieved 100% participant satisfaction for both confidence improvement and role relevance, leading to successful implementation of new sales tools.
KEY Services
Process improvement
Sales training
Tool development
Team coaching
Performance tracking
The challenge
Like many sectors, industry health funds have been under significant competitive pressure in recent years. Competing with the huge marketing and sales budgets of the retail funds, industry health funds must be extra clever with their marketing and sales efforts.
Navy Health is no exception.
Navy Health has a restricted membership, and products designed specifically for its service membership. However, on closer inspection of the sales process, it became clear that the process was not aligned with a strong customer experience.
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
Bc's technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.