Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success.
Industry
Construction
Challenge
Despite 25 years of successful operations in regional NSW, Formline Group's dated brand identity failed to reflect their high-quality work and trusted reputation. As Tamworth's 'best-kept secret,' the company needed a brand refresh that would align with their refreshed business strategy and long-term vision.
Results
Through comprehensive brand strategy work, Bc delivered a sophisticated new brand identity including logo, color palette, and visual elements that reflected Formline's core qualities of trust, confidence, and proven methodology. The rebrand resonated immediately with key clients who described it as "trusted, professional, sophisticated and clever."
KEY Services
Visual design
Logo creation
Color selection
Identity development
Stakeholder consultation
Sales enablement
The challenge
Often described as Tamworth's 'best-kept secret', Formline was flying under the radar as its brand identity was misaligned with a recently refreshed business strategy.
Brand chemistry came recommended and after an initial exchange, the team at Formline were confident Bc would deliver a strategically aligned brand that fit the long term vision for the company.
The process
Bc began the process by delving into Formline's brand positioning, personas and business strategy, getting to know exactly what the company wanted to convey with their new identity.
The next step was designing a series of brand mood boards to visually represent ideas for the Formline Group's new brand identity, alongside explanations for why each element has been chosen.
The mood boards allowed the Formline team to easily decide which areas had hit the mark and which had not, ensuring the feedback process was efficient and productive on both sides.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.
Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
Working with Bc on this campaign has allowed us to dive much deeper into course-specific audience research than we normally can. The purpose-driven and differentiated approach is something we will continue to include in our marketing.