BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
Industry
Construction
Challenge
While iDlvr successfully drove app downloads through paid media for their on-demand delivery service, they struggled with converting these downloads into active users and drivers. The company needed visibility into where potential users were dropping off in their conversion journey and a strategy to improve completion rates.
Results
Through Bc's implementation of HubSpot integration and nurture workflows, iDlvr achieved growth from zero to 100 orders and significantly improved their user onboarding process. The solution provided greater visibility over deliveries and increased app usage through personalised communication flows.
KEY Services
HubSpot integration
Workflow creation
Data analysis
User nurturing
App optimisation
Performance tracking
Turning app downloads into active users
Looking at the iDlvr app, download data and paid media conversion metrics, we quickly realised that we needed to implement a HubSpot integration with iDlvr’s technology to:
- Provide us with the ability to nurture leads generated through app downloads and turn them into active delivery drivers and customers.
- Give us more visibility over who was downloading the app and at what point they were dropping off on their conversion journey. We needed to understand whether the lack of conversion was due an issue with paid media targeting, problems with the app’s UX, or maybe a combination of both.
With this in mind, we planned a suite of HubSpot nurture workflows for both iDlvr delivery drivers and customers to incentivise them to use the app. Each workflow was created to encourage app adoption, and was designed with specific event triggers, timings and personalisation. A further integration with Appsflyer helped us gather meaningful engagement data to refine our approach.
Ultimately, this resulted in the development of 10 persona-based workflows and almost 30 individual emails, supported by multiple SMS, landing pages and additional content that would appeal to the user depending on their stage in the journey.
Mohammed praised Bc’s ability to devise such complex yet personable workflows for both iDlvr drivers and customers.
“Bc really got under the hood of the app and spent hours developing these interconnected workflows to encourage more orders and more deliveries. Depending on where users are in the order creation or onboarding process, they will receive personalised communications that nudge them further on the journey. It’s powerful stuff!”
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.
BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.
As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it.