iDlvr: Leveraging HubSpot to drive app adoption

Industry

Construction

Challenge

While iDlvr successfully drove app downloads through paid media for their on-demand delivery service, they struggled with converting these downloads into active users and drivers. The company needed visibility into where potential users were dropping off in their conversion journey and a strategy to improve completion rates.

Results

Through Bc's implementation of HubSpot integration and nurture workflows, iDlvr achieved growth from zero to 100 orders and significantly improved their user onboarding process. The solution provided greater visibility over deliveries and increased app usage through personalised communication flows.

KEY Services

HubSpot integration
Workflow creation
Data analysis
User nurturing
App optimisation
Performance tracking
http://idlvr.com.au
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings

About iDlvr

  • iDlvr is Australia’s first on-demand delivery service specialising in large and bulky trade supplies.
  • The iDlvr app offers on-demand delivery no matter the item's size or distance from the store.
  • As a tradie and owner of a construction business himself, founder Mohammed Ali Ayad has a clear vision for the problem he’s looking to solve: save construction workers time and money by offering a convenient solution to getting critical building supplies on-site - fast! 

The challenge

With a great product and the most competitive driver compensation in the delivery sector, iDlvr had no issues driving app downloads through paid media. The problem: only a few actually went through the full registration process to place an order or become active drivers.

Mohammed contacted Bc for our strategic experience and technical HubSpot expertise to help him solve this puzzle on his journey to achieve product-market fit.

The approach

Looking at the iDlvr app, download data and paid media conversion metrics, we quickly realised that we needed to implement a HubSpot integration with iDlvr’s technology to:

  1. Provide us with the ability to nurture leads generated through app downloads and turn them into active delivery drivers and customers.
  2. Give us more visibility over who was downloading the app and at what point they were dropping off on their conversion journey. We needed to understand whether the lack of conversion was due an issue with paid media targeting, problems with the app’s UX, or maybe a combination of both.

With this in mind, we planned a suite of HubSpot nurture workflows for both delivery drivers and customers to incentivise them to use the app. Each workflow was created to encourage app adoption, and was designed with specific event triggers, timings and personalisation. A further integration with Appsflyer helped us gather meaningful engagement data to refine our approach.

Ultimately, this resulted in the development of 10 persona-based workflows and almost 30 individual emails, supported by multiple SMS, landing pages and additional content that would appeal to the user depending on their stage in the journey.

Mohammed Ali Ayad, Founder at iDlvr, praised Bc’s ability to devise such complex yet personable workflows.

“Bc really got under the hood of the app and spent hours developing these interconnected workflows to encourage more orders and more deliveries. Depending on where users are in the order creation or onboarding process, they will receive personalised communications that nudge them further on the journey. It’s powerful stuff!”

iDlvr case study delivery dropoff

 

The results

With all of these nurtures and workflows now live, iDlvr now enjoys greater visibility over deliveries, and an increased uptake in app usages.

Mohammed was impressed with Bc’s ability to pivot fast and adapt to the needs of his startup.

“They identified what needed to be changed to get the results we needed, and implemented a structured and thorough marketing strategy and HubSpot implementation program to help us get there. This has made us more flexible and grow as a business.”

“Brand chemistry’s technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions, which resulted in new opportunities.”

Katrina Youdale
Head of Marketing, RobobAI

“Brand chemistry put so much work into the integration between iDlvr and HubSpot, reviewing data and creating custom dashboards that have made a huge difference to our reporting. The workflows they have designed and implemented have made user onboarding much more efficient and enjoyable. Their attention to detail and technical expertise is phenomenal - I feel like I'm in good hands.”

Mohammed Ali Ayad
Founder, iDlvr
Laura Malseed

BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

Laura Malseed
Digital Strategy Manager B2B & D2C at Lavazza
Nicole Carbone

As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business. 

Nicole Carbone
National Marketing Manager at Higgins Coatings
Nicolas Chu
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. 
Nicolas Chu
CEO at Sinorbis
Laura Malseed

BC was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

Laura Malseed
Digital Strategy Manager B2B & D2C at Lavazza
Nicole Carbone

As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business. 

Nicole Carbone
National Marketing Manager at Higgins Coatings
Nicolas Chu
Even though Bc are HubSpot partners, there was no push towards HubSpot, because it was really about finding the best tool for our needs. Bc understood our situation and knew how we would use it. 
Nicolas Chu
CEO at Sinorbis

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