As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.

Industry
Challenge
While iDlvr successfully drove app downloads through paid media for their on-demand delivery service, they struggled with converting these downloads into active users and drivers. The company needed visibility into where potential users were dropping off in their conversion journey and a strategy to improve completion rates.
Results
Through Bc's implementation of HubSpot integration and nurture workflows, iDlvr achieved growth from zero to 100 orders and significantly improved their user onboarding process. The solution provided greater visibility over deliveries and increased app usage through personalised communication flows.
KEY Services
$5.4M+
Manage Spend
100+
Deals Completed
7.6x
ROI
$2M
Cost Savings
About iDlvr
- iDlvr is Australia’s pioneering on-demand delivery service, revolutionising how construction professionals access large and bulky trade supplies.
- The iDlvr platform connects tradies with instant delivery solutions, ensuring critical building materials reach job sites quickly and efficiently.
- Founded by tradie Mohammed Ali Ayad, iDlvr addresses real construction industry challenges through innovative technology and superior driver compensation.
- iDlvr's unique value proposition combines industry expertise with cutting-edge logistics, making it the go-to delivery solution for Australia's construction sector.
The conversion conundrum
Despite iDlvr's innovative platform and industry-leading driver compensation, the company faced a critical conversion challenge. While iDlvr successfully attracted app downloads through targeted paid media campaigns, converting these downloads into active users remained problematic.
Mohammed Ali Ayad, Founder at iDlvr, engaged Bc for our strategic experience and technical HubSpot expertise to help him solve this puzzle on his journey to achieve product-market fit.
Turning app downloads into active users
Looking at the iDlvr app, download data and paid media conversion metrics, we quickly realised that we needed to implement a HubSpot integration with iDlvr’s technology to:
- Provide us with the ability to nurture leads generated through app downloads and turn them into active delivery drivers and customers.
- Give us more visibility over who was downloading the app and at what point they were dropping off on their conversion journey. We needed to understand whether the lack of conversion was due an issue with paid media targeting, problems with the app’s UX, or maybe a combination of both.
With this in mind, we planned a suite of HubSpot nurture workflows for both iDlvr delivery drivers and customers to incentivise them to use the app. Each workflow was created to encourage app adoption, and was designed with specific event triggers, timings and personalisation. A further integration with Appsflyer helped us gather meaningful engagement data to refine our approach.
Ultimately, this resulted in the development of 10 persona-based workflows and almost 30 individual emails, supported by multiple SMS, landing pages and additional content that would appeal to the user depending on their stage in the journey.
Mohammed praised Bc’s ability to devise such complex yet personable workflows for both iDlvr drivers and customers.
“Bc really got under the hood of the app and spent hours developing these interconnected workflows to encourage more orders and more deliveries. Depending on where users are in the order creation or onboarding process, they will receive personalised communications that nudge them further on the journey. It’s powerful stuff!”
Conversion breakthrough
With all of these nurtures and workflows now live, iDlvr now enjoys greater visibility over deliveries, and an increased uptake in app usage.
Mohammed was impressed with Bc’s ability to pivot fast and adapt to the needs of iDlvr.
“Brand chemistry’s technical HubSpot expertise is unquestionable, but their true value comes from the deliberate care they took to gain a deep understanding of our business drivers and their skill to translate that understanding into strategic solutions, which resulted in new opportunities.”
“Brand chemistry put so much work into the integration between iDlvr and HubSpot, reviewing data and creating custom dashboards that have made a huge difference to our reporting. The workflows they have designed and implemented have made user onboarding much more efficient and enjoyable. Their attention to detail and technical expertise is phenomenal - I feel like I'm in good hands.”


Bc was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.


As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.

Bc was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

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