Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success.
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Industry
Challenge
Results
The Sun Safe Packs campaign transformed MoleMap's corporate sales approach, generating 380+ qualified leads across Australia and New Zealand – more than all previous marketing efforts combined. The campaign energised the sales team with their first steady stream of marketing-qualified leads, transforming daily workflow from cold outreach to warm follow-ups. The dual-purpose packs became valuable tools for existing client relationships, follow-up webinars generated multiple booked sales meetings, and reusable elements created a scalable framework for future campaigns.
Key Services
Jaime Schell had a problem that most marketers would envy. As Chief Business Officer for Corporate Solutions at MoleMap, she had all the ingredients for rapid growth: Australia's leading skin cancer detection service, addressing a critical health need in a market where two in three people will be diagnosed with skin cancer by age 70.
The corporate services division had built a solid business through relationship-driven sales and trade shows. Their dermatologists were respected, their technology was cutting-edge, and their value proposition was crystal clear. But when ambitious growth targets landed on Jaime's desk, she realised they'd hit a ceiling.
"We had strong foundations in place for b2c marketing," Jaime explains. "But our corporate team had primarily grown through direct sales approaches and trade shows. We needed a more sophisticated marketing strategy for our b2b services."
The scaling challenge
Australia has the highest rate of skin cancer globally, making workplace sun safety a critical concern for employers. MoleMap's corporate division was perfectly positioned to address this need, but scaling beyond their successful sales approach presented three key challenges:
- Limited b2b marketing expertise: Despite their consumer marketing success, the team lacked experience in sophisticated corporate marketing approaches.
- Resource constraints: The internal team had neither the capacity nor specialised knowledge to develop and execute comprehensive b2b campaigns while managing existing responsibilities.
- Growth ambitions: The corporate division needed to significantly expand its client base to meet ambitious targets for the coming year.
"We wanted to increase brand awareness and presence in the corporate space," says Jaime. "My team didn't have the b2b experience or bandwidth to roll this out effectively. We needed a partner who could help us grow our marketing funnel for corporate services to meet our bigger targets."
Simply put, their proven sales approach had taken them as far as it could. To achieve the growth they were targeting, they needed marketing-driven lead generation to complement their relationship-building expertise.
Enter the marketing engine
Having worked with Brand chemistry previously, Jaime knew they had the b2b expertise and content specialisation that MoleMap needed. But this wasn't about replacing their successful sales approach – it was about amplifying it.
"Brand chemistry's process for gathering briefs and keeping work moving was exactly what we required," Jaime recalls. "With our in-house team juggling multiple priorities, we were concerned about timelines slipping."
The collaboration began with Brand chemistry developing the Sun Safe Packs campaign – a strategic initiative designed to provide genuine value to corporate clients while building MoleMap's marketing database. The approach was methodical:
- Strategic planning: Brand chemistry worked closely with MoleMap to conceptualise a campaign that would resonate with corporate decision-makers while generating qualified leads.
- Flexible creativity: "They came to us with concepts and took us on a journey through the planning process," Jaime says. "We had direct access to the strategist, which allowed for genuine dialogue. They were flexible, not fixed in their approach, enabling us to mix elements from different concepts."
- Efficient execution: With tight timelines and ambitious targets, Brand chemistry's ability to produce high-quality content quickly proved crucial.
The Sun Safe Packs offered corporate clients valuable resources for promoting skin cancer awareness in their workplaces – solving a real problem while simultaneously building MoleMap's lead generation engine.
The transformation
Six months later, Jaime was looking at numbers that transformed how her sales team operated.
380+ qualified leads generated in Australia and New Zealand – more than the corporate division had seen from all previous marketing efforts combined.
But the impact went far beyond the lead count. "The results speak for themselves, which was exciting for the sales team who hadn't received this level of marketing support previously," Jaime shares.
The Sun Safe Packs campaign delivered multiple wins:
- Sales team energised: For the first time, the corporate sales team had a steady stream of marketing-qualified leads to work with, transforming their daily workflow from cold outreach to warm follow-ups.
- Dual-purpose assets: The packs didn't just generate new leads; they became valuable tools for existing client relationships. "We offer the kits as we're running programmes to help clients promote sun safety within their company, which has led to better uptake of our services."
- Sustained momentum: Follow-up webinars generated multiple booked sales meetings, proving the campaign's ability to nurture leads beyond the initial touch point.
- Scalable framework: "The elements are reusable, allowing us to 'rinse and repeat' the approach," notes Jaime, highlighting the campaign's long-term value.
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The bigger picture
Twelve months on, the transformation is complete. MoleMap's corporate division now operates with a sophisticated marketing engine working alongside their proven relationship-building approach. The sales team that once relied entirely on trade shows and direct outreach now has a steady flow of qualified prospects to engage with.
"Brand chemistry slotted in like an extension of our team," Jaime reflects. "They wrapped their heads around things quickly and worked flexibly to collaborate with us. They pulled everything off quickly and efficiently – which is hard when you're in-house with so many things taking your attention. It was nice knowing that Brand chemistry had everything in hand and that we could trust them."
For MoleMap, the partnership proved that the most effective growth strategy combines proven sales expertise with scalable marketing systems. Rather than choosing between relationship-driven sales and marketing automation, they found a way to make both approaches stronger.
The result? A corporate division that leverages the best of both worlds – maintaining their relationship-driven sales excellence while being powered by a marketing engine that generates qualified leads consistently. In a market where skin cancer affects two in three Australians, that's not just smart business – it's potentially life-saving impact at scale.
"We're excited to do the next project together," Jaime concludes. And with a proven framework now in place, that next project is likely to be even more ambitious."
"Brand chemistry slotted in like an extension of our team. They wrapped their heads around things quickly and worked flexibly to collaborate with us. They pulled everything off quickly and efficiently – which is hard when you're in-house with so many things taking your attention. It was nice knowing that Brand chemistry had everything in hand and that we could trust them. We're excited to do the next project together."


Bc was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.

Working with Bc is like having another team member in the room - a colleague brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success.

Bc was instrumental in helping us surpass our lead generation goals. They understood our business objectives at every stage of the campaign journey, helped make our online presence more cohesive, and showed their commitment to excellent strategy delivery.

As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they will always drive the best results for our business.
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