Excen gets the digital marketing know-how

As for so many businesses, Search Engine Marketing (SEM) is a vital and growing source of leads for Excen. Mary was keen to get a greater understanding of SEM, as well as better control and visibility over their pay-per-click campaigns that had previously been outsourced. However, like many of us, every course she had attended had left her more confused than enlightened! So Brand chemistry tailored a program to Mary’s requirements, including the following:

• Types of Search Engine Marketing: organic v paid
• Paid search – fundamental and advanced principles
• How to program and manage campaigns, adgroups and keywords
• Analysis and reporting techniques.