Newcastle ocean baths from an aerial perspective.

For over a decade, Brand chemistry has guided Newcastle’s manufacturing and industrial champions. From Honeysuckle’s innovation precinct to the Port of Newcastle’s bulk‑cargo terminals, we appreciate the hurdles: upgrading ageing facilities, mastering rugged supply chains and differentiating against export‑focused rivals.

Together, we’ll turn your Newcastle business into a market‑defining force - dominating the Hunter Valley and making waves across New South Wales and beyond.

Our Services

We don’t do generic playbooks. Every service is precision‑engineered for Sydney’s industrial champions, delivering clear ROI from day one:

Content Marketing

Craft compelling case studies and thought leadership to build trust and fuel pipeline growth.

Account-Based Marketing (ABM) elements on a phone screen, including a gift, a dove, and a trophy icon

ABM Strategy

Implement hyper-personalised campaigns with a laser focus on your target accounts.

B2b Brand Strategy 

Forge a magnetic market identity that turns your technical prowess into competitive advantage.

Go-to-market Strategy

Dominate your industry and capture market share through strategic go-to-market execution.

Lead generation ads on a phone, showing social media icons and diverse campaign content examples

B2b Lead Generation

Supercharge your pipeline with targeted outreach and nurturing that delivers ready‑to‑buy prospects.

PPC and paid social media campaign visuals on a phone, featuring social media logos and ad content

B2b PPC & Paid Social 

Deploy precision‑targeted ad campaigns that maximise ROI and accelerate your growth curve.

HubSpot Onboarding 

Implement, integrate and train your team on a seamless HubSpot ecosystem that scales with your ambitions.

Each service is underpinned by our signature blend of local know‑how, data‑driven insight and uncompromising execution—so you get evolution without the turbulence.

Our work

Achieving marketing harmony: SAGE Group's HubSpot transformation

SAGE Group's HubSpot Enterprise migration unified marketing under a single platform with standardised processes that maintain brand individuality.

A fresh blend: How Mosaic by Lavazza captured Australia's coffee culture

Mosaic, Lavazza's first Australian-developed brand, needed a digital home to match its ambition. We delivered a high-converting microsite that powered their food service expansion.

Bold new identity positions MRA Engineering for global expansion

This comprehensive branding overhaul positions MRA Engineering for global growth, empowering them to lead in services and smart technology.

“The HubSpot consolidation has transformed how we approach marketing across our brands. What was once a fragmented system is now a powerful unified platform that gives us complete visibility while maintaining each brand's unique identity. Brand chemistry didn't just implement technology – they helped us reimagine what's possible for our marketing operations.”

Rachael Fahey

Group Executive Corporate Affairs, SAGE Group

"The experience has been exceptional from start to finish. In the last few years, we've seen a huge growth in our online leads that have come through, our inbound revenues tripled, and overall our online brand has really increased its presence. We get incredible commentary from our clients, our prospects, and our employees as well around how our brand is represented well online. And that's as a result of the work that we've done with Brand chemistry."

Nicole Carbone

Marketing Manager, Higgins Coatings

"Working with Bc is like having another team member in the room - a colleague that brings fresh ideas and perspectives to the table. They aren't a transactional agency, they're invested in our success."

Brittany Pannett

Head of Marketing at Exa Capital

Your strategic b2b marketing agency in Newcastle