4 min read
How to design b2b product pages that convert
Software companies all over the world have a specific challenge. It is one that we see them consistently struggle with – and no wonder. It is not an easy job.
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4 min read
A 4-step plan to invigorate your b2b content marketing strategy
According to a study by the Content Marketing Institute, 88% of b2b marketers are using content marketing in their marketing mix. However, only 32%...
2 min read
4 essential reasons to start your b2b marketing planning
b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan,...
3 min read
3 steps that lead to compelling strategies for brand positioning
Is your market full of products and services that all look the same? Do you find yourself competing on price more often than you’d like to? In a...
1 min read
Learn how lead scoring can benefit your Sales and Marketing teams
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
1 min read
Boost landing page conversion rates using on-page optimisation
Over the last year, a new breed of on-page optimisation tools have entered the digital space. They allow non-technical staff to quickly and easily...
2 min read
The benefits of online b2b customer testimonials
Wouldn’t it be good to see what your business really looks like to the outside world? And, more importantly, to your clients? Sourcing b2b customer...
3 min read
Rebrand strategy: does your brand need a makeover?
A brand is much more than the sum of its parts. A successful brand embodies the promise that certain values and qualities will be delivered to your...
3 min read
Untangling five of the most common brand myths
Here at Brand chemistry, we’ve always said that the first and most fundamental step to successful brand building is research – getting under the skin...
2 min read
How to manage a b2b rebrand
Here at Brand chemistry, we talk to many companies whose businesses have evolved so fast that they’ve suddenly found themselves constrained by a...