6 min
Getting the best for your business out of search engine optimisation is a moving target. Still, one thing that has become clear is that showing up in the right searches is more important than showing up in the most searches. That’s the aim of b2b keyword strategy — getting your page to come up...
6 min
You may have been hearing rumblings about a mythical beast known as account-based marketing (ABM). Though it’s been around for a while (since the days of mad men, some would argue), it’s only recently started making waves.
3 min
So you’ve decided to get a marketing automation platform. Mazel tov! A marketing automation platform is a blessed addition to any company, giving you the power to automate many time-consuming and repetitive tasks, as well as measure the results.
4 min
If you’ve yet to start a b2b blog, you’re probably feeling a bit daunted by the prospect. You know why you should have one: it helps to establish you as a thought leader in your industry, it’s great for search engine optimisation (SEO), it drives people to your website and helps to generate and...
4 min
When you first started your business, you probably didn't have the most polished brand identity. And that's okay. Your focus was on building a viable business as it should have been. Money was tight, so you had to be careful with your investments. You wanted a brand identity that was functional and...
5 min
As a business leader, it’s your job to make tough decisions. And in order to make those tough decisions, you need to know precisely what is going on in your organisation, as any decision based on incorrect assumptions could be detrimental. You may think you’re getting the complete picture – but the...
4 min
It seems there’s a war brewing between Marketing and Sales. Sure, we’re talking an opening-sequence-of-West-Side-Story kind of war – I think we can all agree snapping fingers and angry pas de bourrees are never going to be that threatening – but the tension is real, and the data shows it. According...
4 min
Creating a great user experience (UX) isn’t a difficult concept to understand, but often not quite as easy to execute effectively and the impact on your business can be substantial. Website visitors and product users obviously expect seamless and smooth interactions and transactions. Mobile devices...
4 min
You’ve spent blood, sweat, tears and the better part of your hair building up a thriving and shiny startup. What you may have failed to realise is that in this frantic, stressful time, your business is not the only thing that has emerged changed – you have.
3 min
In the seminal 1981 film Indiana Jones and the Raiders of the Lost Ark, our eponymous hero uses the staff of Ra to guide him and his companion to the movie’s goal: To unearth the Ark of the Covenant (before the baddies do). The staff is integral in illuminating the way forward. Literally.
5 min
The rumours you’ve heard are true. The content marketing monster is a hungry beast. No sooner have you fed it a chunky slab of lead-generating meat than it reaches for a side of supporting blog and a sky-scraper chaser.
6 min
A marketing automation system is a big investment and it can be a powerful tool that supercharges your b2b marketing and pays for itself. But some of you out there are probably not quite as enamoured with the marketing automation platform you’re using in your business. In fact, you might be feeling...
