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SMS Managed Services

SMS Managed Services’ first leap into social reaches 1,500 people and increases website traffic by 25% in the first month alone!


SMS Managed Services is an IT solutions and hosting company specialising in mid-market corporate businesses.

Like many b2b enterprises, SMS Managed Services (previously Indicium) recognised the value that content and social marketing could deliver as a low-cost, effective way of driving traffic, leads and opportunities. In particular, content helps to rightly position the business as experts in a competitive and fickle market where lots of “cowboys” existed.

The business was ready for the leap into social, they just didn’t know where – or how – to start.

Brand chemistry created a content marketing strategy which identified the people Indicium needed to target, as well as their pain points and buying stages. Brand chemistry then worked with the client to identify and create content that would be interesting and relevant to these groups and their needs at that time.

“We were a little sceptical at first as to how social could locate a suitable audience which could be translated into business opportunity, so we let Bc run with a small budget to trial this out. But very quickly we could see that the numbers added up… we couldn’t argue with the facts which clearly showed that we had multiplied our reach AND increased our brand awareness multi-fold without leaving our desks!

The effort by Bc helped to prove how powerful social marketing can be and perhaps a little addictive as well… our aim now is to ensure that it forms part of all our future marketing efforts with a view to seeing our social reach increase multifold again!”

Manish Goklaney, Managing Director, SMS Managed Services

Value for money was an important consideration so the strategy also highlighted content that could be repurposed, as well as the social channels that would suit their market and deliver the greatest returns against limited budgets (in this case Twitter, YouTube and LinkedIn).

The Results

  • Whitepaper campaign delivering relevant content to a defined audience using targeted social media distribution 
  • 25% increase in website visits in the first month alone
  • 10 web mentions in the first month, from a starting base of zero
  • Whitepaper campaign distribution reach of 1,500 contacts from an eDM database of only 250
  • Campaign ultimately generated 17,000 impressions,  and one enterprise client, delivering an 11:1 immediate return on investment

With a growing following on Twitter and LinkedIn, and regular, relevant and valuable content (including blogs, whitepapers and articles) being circulated across the web, SMS Managed Services (previously Indicium) are succeeding in positioning themselves as credible, real and an expert to potential and existing clients alike.

Are you ready to expand your reach and increase brand awareness through the power of social? Get in touch today to find out how.

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