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Satsuma unpeels lead generation and data profiling

Satsuma Solutions is an IT solutions company based in Sydney.  On becoming a certified partner of QlikView, an innovative and flexible business intelligence product, Satsuma wanted to show the market its new capability.

A room full
of Satsuma’s target audience
$250k
business from one $22,000 educational event
Documented
sales process for following up tiered event prospects
Satsuma called in Brand chemistry to help them raise their profile and generate new business leads. Through smart use of data profiling, Brand chemistry carefully selected a handful of industry movers and shakers to invite to an exposition of the new product. Combined with eye-catching creative and a smart sales strategy.

"Typical Brand chemistry style: precise, creative and innovative.”

MATTHEW CUNNEEN, FOUNDER, SATSUMA SOLUTIONS

The Results

Brand chemistry managed to generate over $AU250k of new business for Satsuma, along with a storm of media interest. Not a bad return against an investment of $AU22k!

 

If you’d like some strategic marketing assistance, get in touch today.


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