4 min
In many organisations, sales and marketing alignment often feels elusive. Teams don't play nicely together, and we frequently see some naughty blaming behaviours coming out when sales targets are not met. “We’re not getting enough leads,” or “the leads you’re sending are not qualified,” and “you’re...
2 min
b2b marketing planning is an essential activity for your success. Business success rarely comes from off-the-cuff decisions, and without a plan, you’re basically shooting at targets in the dark!
4 min
Time for a hard and fast rule; if you want to give your business the biggest chance of success, you need a Marketing Automation system (MA) and Customer Relationship Management system (CRM) that integrate.
4 min
Have you ever had one of the following problems: I can’t demonstrate marketing’s contribution to the bottom line I don’t know for sure what’s working Social media seems like a waste of time
2 min
You’re crazy overwhelmed, you’re getting a SUL (sweaty upper-lip) and you’ve got that worried feeling in the pit of your stomach. It’s dawned on you, the b2b marketing automation you’re half-way through implementing is all wrong, and you know it’s just never going to work. Ok, so it might not be...
3 min
There’s something about user experience marketing that intimidates people.
3 min
Digital media has opened up a world of exciting new (and seemingly endless) opportunities for marketers.
4 min
Marketers are expected to spend $442.6 billion on digital in 2024 alone. As the wave of consumer digital usage swells and reshapes the way people buy and use products and services, how ready are you to capitalise on the trend?
2 min
There’s no doubt that content marketing has become one of the biggest marketing must-haves of today. But how do you measure - and prove - the ROI of your content marketing efforts?
2 min
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned b2b website enhances user experience, provides relevant information to your audience,...
4 min
To the uninitiated, the homepage is just an entry point. The ‘magic happens’ on your service or product pages. For those in the know, the homepage is a conversion machine. A well-designed homepage builds an instant connection, invites exploration and guides users toward the solutions they’re...
1 min
Digital marketing may as well just be called ‘marketing’ these days because there really is no separation any more. Fact is, if your marketing plan doesn’t include digital, you’re in trouble.
