4 min
Marketers are expected to spend $442.6 billion on digital in 2024 alone. As the wave of consumer digital usage swells and reshapes the way people buy and use products and services, how ready are you to capitalise on the trend?
2 min
There’s no doubt that content marketing has become one of the biggest marketing must-haves of today. But how do you measure - and prove - the ROI of your content marketing efforts?
2 min
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned b2b website enhances user experience, provides relevant information to your audience,...
4 min
To the uninitiated, the homepage is just an entry point. The ‘magic happens’ on your service or product pages. For those in the know, the homepage is a conversion machine. A well-designed homepage builds an instant connection, invites exploration and guides users toward the solutions they’re...
1 min
Digital marketing may as well just be called ‘marketing’ these days because there really is no separation any more. Fact is, if your marketing plan doesn’t include digital, you’re in trouble.
3 min
Is your market full of products and services that all look the same? Do you find yourself competing on price more often than you’d like to? In a market crammed with me-too products and services, implementing powerful strategies for brand positioning can help customers pick you out of a line-up of...
2 min
Approvals driving you crazy? Here’s how to how to structure productive agency feedback
5 min
Public relations teams used to have a pretty simple remit: have a good relationship with the media and distribute a brand’s ideas to the public through them. Gone are those days. Welcome to the age of online PR — social media, influencers, blogs, search engine optimisation (SEO), YouTube, industry...
1 min
A common point of contention between sales and marketing is what constitutes a lead and when a lead should be passed on.
4 min
You could have built the Taj Mahal of websites – but just because you’ve built it doesn’t mean they’ll come. Your website needs to be designed to drive high-quality leads.
4 min
We’ve got good news for you: contrary to popular claims, b2b direct mail is not dead.
1 min
Over the last year, a new breed of on-page optimisation tools have entered the digital space. They allow non-technical staff to quickly and easily run A/B, or even multi-variable tests, so that landing pages can be reviewed, analysed and improved. Increasing conversion rates of landing pages is a...
