MarTech b2b web design

AI website analytics: a new era for b2b marketing

Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content.

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Topic b2b content marketing MarTech b2b web design b2b integrated marketing b2b agency b2b branding services b2b customer insights b2b reporting b2b social media HubSpot onboarding b2b paid social b2b seo b2b ppc

b2b branding services

1 min By Zoe Palmer

Positioning vs branding: what’s the difference?

Positioning vs branding - what's the difference? At Bc, we regularly get asked this question, so let's take a closer look at the two and how they work together.

b2b integrated marketing

2 min By Zoe Palmer

Why direct mail marketing is still alive and kicking

Direct mail continues to stand out as a powerful and effective marketing strategy that refuses to be overshadowed. While it may come with a higher price tag compared to email marketing, the response rates it generates are unmatched. Direct mail also shines in scenarios where a personalised touch is...

b2b seo b2b ppc

1 min By Zoe Palmer

SEO vs PPC: Which is better first?

SEO vs PPC - which is better first? We know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the game, you might be surprised to learn that you’re better dabbling in PPC before leaping off the...

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