2 min
There’s a lot of buzz and excitement swirling around at the moment about Machine Learning (ML) and Artificial Intelligence in marketing. Until recently, these phrases were the stuff futuristic Hollywood blockbuster dreams were made of, you know, like in iRobot, Alien and the Terminator trilogy.
5 min
So you’re keen to get in on the b2b marketing automation platform action? And so you should be – marketing automation can be hugely beneficial in terms of streamlining all the fiddly processes that go into lead generation and management.
8 min
In case you haven’t heard, the robots are coming after your job. In fact, according to Elon Musk, they may even bring about the end of human civilisation itself. In all this gloom and doom, it’s understandable that you might be somewhat wary of artificial intelligence (AI) or machine learning.
4 min
Market share is arguably the most important metric when it comes to judging how a business is performing. That’s not to say that other metrics like brand awareness, customer satisfaction and revenue growth aren’t important – they are – but measuring yourself against yourself may give you the wrong...
4 min
So you’ve decided you need marketing automation, and you think HubSpot might be the right fit for you. But when you navigate to HubSpot’s pricing page, you’re met with a long and somewhat bamboozling list of features. Just what does it all mean, and how do you work out which Hubspot subscription –...
3 min
At Bc, we see this all the time when we’re assessing companies’ b2b content marketing. People are frustrated with their so-called "b2b lead generation blogs" because they’re just not attracting the amount of traffic they want. They feel like they’re doing everything right: they’ve created a strong,...
7 min
You may have been hearing rumblings about a mythical beast known as b2b account-based marketing (ABM). Though it’s been around for a while (since the days of mad men, some would argue), it’s only recently started making waves.
3 min
So you’ve decided to get a marketing automation platform. Mazel tov! A marketing automation platform is a blessed addition to any company, giving you the power to automate many time-consuming and repetitive tasks, as well as measure the results.
4 min
If you’ve yet to start a b2b blog, you’re probably feeling a bit daunted by the prospect. You know why you should have one: it helps to establish you as a thought leader in your industry, it’s great for search engine optimisation (SEO), it drives people to your website and helps to generate and...
4 min
When you first started your business, you probably didn't have the most polished brand identity. And that's okay. Your focus was on building a viable business as it should have been. Money was tight, so you had to be careful with your investments. You wanted a brand identity that was functional and...
5 min
As a business leader, it’s your job to make tough decisions. And in order to make those tough decisions, you need to know precisely what is going on in your organisation, as any decision based on incorrect assumptions could be detrimental. You may think you’re getting the complete picture – but the...
3 min
The tension between sales and marketing is as old as time itself, but now the data shows it. According to research, 40% of salespeople say that prospecting is the hardest part of the sales process. And it seems a lot of salespeople simply did not feel like their efforts were being supported by...
