4 min
We're not afraid to say it: We're total, 100%, bona fide B2B marketing geeks. And to keep our geek credentials up to date, we continue to learn, experiment and deepen our understanding of current techniques.
8 min
These days, social media marketing for b2b is pretty much a given. After all, if one of your main goals is to reach your target audience, then odds are you will find that audience pretty active on at least one (and probably more than one) social media platform. That’s why social media can be such...
3 min
Once upon a time, there was a b2b brand that did not know how to use brand storytelling. Its blogs read like an annual report, with no compelling narrative or personality. There were no lessons that arose from hefty challenges anywhere on its person. Over time, it started to notice that friends...
3 min
Investing in yourself is always a great move, making yourself more valuable and accruing knowledge and skills to take you, your team, and your customers further. The other great thing about building your skill base is that it doesn’t have to break the bank. In fact, there are fantastic b2b...
4 min
How do you measure b2b marketing ROI and prove its value?
7 min
With most b2b buyers already 57% - 70% through their buying research before they even talk to a salesperson, and 72% of b2b buyers expect personalised content, it's no wonder most tech companies are dabbling in b2b saas content marketing.
6 min
We have so many measurable marketing metrics at our fingertips these days, that this can be both a blessing and a curse. On one hand, we can drill down into every single aspect of the customer journey to a microscopic level, giving us a fully detailed picture of what is going on at each stage; on...
3 min
Unfortunately, many in-house marketers have had bad experiences with agencies, causing them to shy away from inbound outsourcing at all. The next time they need to plug a skill gap in their team, they opt to hire in-house instead.
4 min
In the market for a new b2b website, but doing everything you can to avoid starting the process? We don't blame you! Website design is enough to strike fear in the hearts of any sensible marketer or business owner.
4 min
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
5 min
As a b2b business, you might not be fully sold on the benefits of organic social marketing. After all, you’re trying to reach entire businesses – is it really worth investing precious time and energy posting a few status updates when you’re gunning for much bigger fish?
6 min
Since the term was coined in 2010, b2b growth hacking has become de rigueur – so much so, in fact, that some organisations have replaced marketing teams with growth teams. But is growth hacking really all it's cracked up to be?
