5 min
How far will you go to avoid a sales person?
4 min
While implementing your inbound marketing strategy have you ever caught yourself thinking; where do I find time to develop all this content? Who are my core personas? How do I get marketing and sales to play ball? Or, which metrics are best?
2 min
There's often a lot of confusion between CX and UX: customer experience (CX) and user experience (UX). The terms are, in fact, closely related, so it is not surprising they're not so clearly delineated. Both concern a customer's experience of a brand and both impact a brand’s bottom line. Talk...
4 min
In many organisations, marketing and sales don’t play nicely together, and we frequently see some naughty blaming behaviours coming out when sales targets are not met. “We’re not getting enough leads,” or “The leads you’re sending are not qualified,” and “You’re not following up the leads we’re...
3 min
There’s something about user experience marketing that intimidates people.
4 min
Marketers are expected to spend $442.6 billion on digital in 2024 alone. As the wave of consumer digital usage swells and reshapes the way people buy and use products and services, how ready are you to capitalise on the trend?
3 min
A brand is much more than the sum of its parts. A successful brand embodies the promise that certain values and qualities will be delivered to your customer when they purchase your product or service: and that makes it one of your company’s most valuable assets. But when is it time for a rebrand...
2 min
So you’ve built up your email marketing list? Well done! But don’t rest on your laurels just yet, because the work doesn’t end there.
3 min
Have you ever tried finding an authentic restaurant in a foreign city? You know, the non-touristy kind that is frequented by locals and doesn’t charge you double for a never-see-you-again-anyway service? They are often a bit hidden, right?
2 min
As b2b marketers, it’s our job to make sure that your latest meticulously-crafted marketing message isn’t lost in the ethos. A study by Business2Community revealed 47% of participants said they make their decision to open an email based on the content in the subject line. With that statistic in...
3 min
Here at Brand chemistry, we’ve always said that the first and most fundamental step to successful brand building is research – getting under the skin of your target customer, understanding your competitors and your market landscape.
2 min
Here at Brand chemistry we talk to many companies whose businesses have evolved so fast that they’ve suddenly found themselves constrained by a brand that doesn’t fit any more. We also talk to companies whose competitive landscape and customer profile have changed so much that their brands are...
