4 min
Advances in marketing technology and analytics have significantly increased our ability to design and perform truly targeted marketing. With access to powerful demographic, firmographic and behavioural data, we can now create brand personas and buyer personas based on specific segments of an...
3 min
After much research and discussion, you’ve decided to invest in HubSpot. Your marketing automation journey is about to begin! But first, onboarding. As with any new platform, the quality of your HubSpot setup will determine how rapidly you start seeing a return on your investment (ROI). A good...
4 min
So you’re a keen b2b inbound marketer - your website is packed with high quality blogs, ebooks, case studies, videos and more. There’s only one problem: no one is finding any of the content you’ve worked so hard to create.
2 min
We all love a good podcast, whether your jam is true crime, comedy or current affairs. Not only are they great for entertainment and staying informed, but they’re also an easy way to learn about new b2b marketing ideas, hacks and tech.
4 min
We're not afraid to say it: We're total, 100%, bona fide B2B marketing geeks. And to keep our geek credentials up to date, we continue to learn, experiment and deepen our understanding of current techniques.
8 min
These days, social media marketing for b2b is pretty much a given. After all, if one of your main goals is to reach your target audience, then odds are you will find that audience pretty active on at least one (and probably more than one) social media platform. That’s why social media can be such...
3 min
Once upon a time, there was a b2b brand that did not know how to use brand storytelling. Its blogs read like an annual report, with no compelling narrative or personality. There were no lessons that arose from hefty challenges anywhere on its person. Over time, it started to notice that friends...
3 min
Investing in yourself is always a great move, making yourself more valuable and accruing knowledge and skills to take you, your team, and your customers further. The other great thing about building your skill base is that it doesn’t have to break the bank. In fact, there are fantastic b2b...
4 min
How do you measure b2b marketing ROI and prove its value?
7 min
With most b2b buyers already 57% - 70% through their buying research before they even talk to a salesperson, and 72% of b2b buyers expect personalised content, it's no wonder most tech companies are dabbling in b2b saas content marketing.
6 min
We have so many measurable marketing metrics at our fingertips these days, that this can be both a blessing and a curse. On one hand, we can drill down into every single aspect of the customer journey to a microscopic level, giving us a fully detailed picture of what is going on at each stage; on...
3 min
Unfortunately, many in-house marketers have had bad experiences with agencies, causing them to shy away from inbound outsourcing at all. The next time they need to plug a skill gap in their team, they opt to hire in-house instead.
