2 min
There’s no doubt that content marketing has become one of the biggest marketing must-haves of today. But how do you measure - and prove - the ROI of your content marketing efforts?
3 min
A brand is much more than the sum of its parts. A successful brand embodies the promise that certain values and qualities will be delivered to your customer when they purchase your product or service: and that makes it one of your company’s most valuable assets. But when is it time for a rebrand...
2 min
So you’ve built up your email marketing list? Well done! But don’t rest on your laurels just yet, because the work doesn’t end there.
3 min
Have you ever tried finding an authentic restaurant in a foreign city? You know, the non-touristy kind that is frequented by locals and doesn’t charge you double for a never-see-you-again-anyway service? They are often a bit hidden, right?
2 min
As b2b marketers, it’s our job to make sure that your latest meticulously-crafted marketing message isn’t lost in the ethos. A study by Business2Community revealed 47% of participants said they make their decision to open an email based on the content in the subject line. With that statistic in...
3 min
Here at Brand chemistry, we’ve always said that the first and most fundamental step to successful brand building is research – getting under the skin of your target customer, understanding your competitors and your market landscape.
2 min
Here at Brand chemistry, we talk to many companies whose businesses have evolved so fast that they’ve suddenly found themselves constrained by a brand that doesn’t fit any more. We also talk to companies whose competitive landscape and customer profile have changed so much that their brands are...
1 min
You have probably seen them as often as we have: the dodgy logos, the incomprehensible (or downright silly) strapline, or the look and feel that just feels... well, plain wrong. You don’t have to look far to find glaring brand mistakes, both in and out of the b2b arena. As well as the obvious...
6 min
Big data has gone from ‘the talk of the town’ to an accepted staple in b2b marketing. But when it comes to making it work for your campaigns, there’s much to consider. From issues with collecting, standardising, and interpreting data (not to mention keeping it secure) without the right know-how,...
1 min
Positioning vs branding - what's the difference? At Bc, we regularly get asked this question, so let's take a closer look at the two and how they work together.
2 min
Direct mail continues to stand out as a powerful and effective marketing strategy that refuses to be overshadowed. While it may come with a higher price tag compared to email marketing, the response rates it generates are unmatched. Direct mail also shines in scenarios where a personalised touch is...
1 min
SEO vs PPC - which is better first? We know that both pay-per-click (PPC) marketing and search engine optimisation (SEO) are both goldmines of opportunity for b2b businesses. But if you’re new to the game, you might be surprised to learn that you’re better dabbling in PPC before leaping off the...
